White Label SEO – A Complete Guide for Agencies

White Label SEO
8 Minutes to read

Table Of Content


White Label SEO services are the most important consideration for agency and business owners. Business owners can increase their revenue by adapting White Label SEO services from renowned White Label Digital Marketing agency. When time and resources are limited, most businesses prefer to outsource their SEO needs, instead hiring in-house talents. These services are commonly referred to as white label SEO.

To meet a deadline, companies routinely require the assistance of specialists. When it comes to SEO, you need a team of SEO experts who know how to plan and implement the strategy for your valuable clients. Then and only then you will succeed in achieving your goals and obtaining the outcomes you desire.

What Is White Label SEO?

What is White Label SEO

White Label SEO services are basically partnerships between two companies. For an e.g. company A provides SEO services under the brand name of company B and provides complete SEO services to clients of company B. You can increase the profits of your business. It involves outsourcing SEO services from another company under your brand name. Your customers won’t know who is working on your project, so you’ll get all the credit. 

Let’s understand it with one scenario. You are running a web development company, and your client wants to do SEO for their website, but you don’t have in-house SEO experts to fulfill your client’s requirements. At this time you require to outsource SEO services to a White Label SEO services provider. Which will help you to serve your clients by providing SEO services under your brand name. So you don’t need to hire in-house SEO experts. You can share reports with your clients by adding your company logo and branding.

How Can White Label SEO Support Your Business? 

How can White-label SEO support your business

It is possible to benefit from white label SEO services in a number of ways. It’s not only can they help you get consistent results from your digital marketing efforts, but they can also aid you in managing your projects and clients as well. 

Once you’ve onboarded a customer, the entire process is automated, and the client is taken care of without much of your involvement, enabling you to focus on promoting and selling your services to new clients and other activities that will assist you in reaching your goals more quickly.

It’s not uncommon for white label businesses to provide their clients with a dedicated SEO project manager to oversee the work being done on their behalf. If you engage a white label firm instead of your own in-house project manager, not only will you save money, but you’ll also avoid the complexities of managing project communications between the two parties.

The SEO project manager will also provide monthly reports to your clients, explain the upcoming month’s strategy, and sell other services to your current clients in order to increase the average ticket size per account.

Why Is White Label SEO Important?

Why Is White Label SEO Important

Running a company’s day-to-day operations takes a lot of energy and time. You’ll need all the help you can get with all the things you have to do every day. The good news is that a white label SEO firm can help you achieve this.

Because SEO is a time-consuming process that requires your full attention, you should hire an SEO expert for help. Additionally, you must devise SEO strategies that will help improve your website’s search engine rankings on a regular basis.

White labeling for SEO works differently than it does for products. Rankings in the search engine results page (SERP) are not something that can be purchased. When you outsource your SEO services, you’ll be able to boost your organic search engine rankings. People will see you as a reputable and trustworthy company because of this.

Benefits Of White Label SEO

Benefits of White label SEO

Do you still lack confidence in the viability of white label SEO? Listed below are some additional benefits that are associated with SEO reselling:

Saves on SEO Tools

In order to provide results for your customers, SEO requires the usage of several tools, programs, and software. A good number of these tools come at a high price, for example, Screaming Frog, Semrush, Yoast, and many more, which may put a burden on the budget of your company. 

Working with a white label digital marketing agency can result in significant cost savings because their primary line of work is providing skilled SEO services to their clients. As a result, they have all of the necessary tools and resources at their disposal, which means that working with them can be very beneficial.

Saves Your Time

If your company doesn’t have in-house SEO experts, a white label digital marketing agency can save you time. You can also use white label SEO to relieve your in-house SEO team of their workload so that you and your staff can focus on other aspects of your business, such as satisfying your current customers and attracting new ones.

The time you and your team will save by outsourcing your SEO efforts is immeasurable. Link building, for example, is extremely effective but notoriously difficult to get started with. 

A full link-building strategy is estimated to take between six and twelve months to implement. Outsourcing this task not only speeds up the process but also frees up your time to pursue other interests.

Focuses on Main Services

When other professional agencies perform white label work for you, it frees up time for you to focus on your core service offerings—those for which you have a passion and can provide good value.

Everyone wants to accomplish everything after starting a business. But when clients continue to arrive, you will begin to question what your primary competency is. You will be an expert in website development, but due to your know-it-all attitude and desire to do everything on your own, you’ve also begun performing SEO along with website development. And as our client base expands, you will struggle to add value to the work you provide.

These attempts were consuming too much time and failing to generate sufficient revenue. With a White Label SEO agency, you may delegate your job and concentrate on your core competencies.

It Promises Consistency

Regardless of the kind of service that you provide, your customers have an expectation of a particular standard of quality and consistency from you. Inconsistencies might arise when the work is either delegated to a number of independent contractors or attempted to be managed by an already overworked team. 

Outsourcing the task, on the other hand, to a group of knowledgeable specialists will guarantee a quality that is consistent enough to keep your customers happy and will make it easier to finish the project quickly.

Diversify Your Skills

If you are a startup agency that wants to extend its specialization areas but does not have the funds or resources to engage an in-house team of SEO specialists, the best way to expand your service portfolio is to hire a white label SEO firm that will work under your brand name and continue to build it so that you continue to receive high-quality leads. 

This is the best method to expand your service portfolio because it allows you to expand your service portfolio without having to hire an in-house team of SEO specialists.

It is difficult to keep a high search engine ranking because of the constant changes in the world of search engines. A white label SEO business, however, will work tirelessly to keep your client’s website at the top of search engine results. A white label digital marketing expert may provide your organization and your clients with unlimited SEO best practices.

Increased Revenue Opportunity

The rapid expansion of your company’s operations can lead to increased revenue.

You’ll have more time to work on your core competencies if you’re not wasting it on tasks on which you lack expertise. A better approach would be to look for ways to make use of the strengths you already have, rather than focusing on how you can improve your weaknesses.

From the moment they receive their first bill, your clients can expect high-quality service. You can take greater risks if you structure your fees in a way that guarantees a profit for every customer.

Using these alliances, you can provide your customers with the best possible customer service. Due to reduced workload and easier deadline fulfillment, outsourcing has numerous advantages.

Furthermore, you will have more time for client interaction and can respond to their inquiries more quickly. This will make them feel valued. They will be happier and more likely to spread the word about your business as a result of this extra attention.


Take an example of a social media strategy offered by a competent SEO company. Consider the amount of testing that would be required to find the best combination of the target audience, copy, and images/videos for a social media campaign.

Consider what would happen if your SEO team was presented with a task they were uninterested in or unqualified to perform. If your organization has a limited number of experts, a social media white label partner can get the job done in months rather than years. They may have worked on improving their SEO skills and your offerings during that time period. Building social media strategies that a third-party partner can handle without burdening your staff is the best way to grow your business.

How Do I Choose A White Label SEO Company?

How do I choose a White Label SEO company

Due to SEO’s effectiveness as a digital marketing approach, the demand for SEO services has grown. It’s not uncommon for SEO firms to have a lot on their plate, and it can be difficult to stay on top. You don’t want to put your company’s reputation at risk by delivering substandard services. 

The best course of action in such a case is to seek help from a white label SEO reseller. Nevertheless, the success of the cooperation depends on the selection of the perfect reseller. For your convenience, we’ve compiled a short checklist to help you narrow down your search for the best white label SEO provider.

  • Client Accurate Feedback Report
  • Great Reviews
  • Customer Service
  • White Label SEO Provider Website Quality
  • Delivery Speed
  • Track Record in SEO
  • A Goal-Oriented Mentality

White Label SEO Pricing

White label SEO pricing

You should not expect to see results in only a day or two. In order to move up in the rankings, you must continue to consistently implement SEO strategies.

White Label SEO can be purchased using a variety of different pricing models.

  • Monthly
  • Hourly
  • Project-based
  • Custom model

Monthly Pricing 

With regard to the monthly price strategy, you are required to work with a White label SEO company for a period of six or twelve months. You cannot anticipate seeing results from SEO within a month’s time because it is a process that takes a lot of effort.

The pricing can change depending on the type of SEO services that are required. The price per month might range anywhere from $1500 to $3000.

Hourly Pricing

Hourly pricing is not that much in demand as SEO takes time. If you want to do SEO for just one company, then there is no need to hire a white label SEO agency. You can do the same by hiring SEO experts or SEO Consultants on an hourly model. 

Pricing could range from $15 -$75/hr.


Comparable to the expense of SEO on an hourly basis, but often provided as a one-time deal that can be rather pricey. The price of the project could run anywhere from $5000 to $3000, depending on the deliverables and the timetable.

Custom Model

One of the most impressive versions that can be purchased is one that has been personalized. You have the option of picking and choosing which services to use. Any and all services that you may require will be supplied to you in appropriate measure. Therefore, it won’t even be necessary to take the whole bundle with you when you leave.


SEO is a specialized field that requires careful consideration when selecting an SEO reseller program for your agency. Choosing the best white label SEO agency will allow you to outsource the work that you are not experts in. If your White Label SEO partner provides high-quality SEO services then you and your customers both are happy. Ultimately it helps you to grow your business revenue.

I believe, after reading all about White Label SEO, you can easily take a decision that benefits your business. You may also like our other blog “How to Hire Social Media Manager for your business?

White Label SEO
Rids Vazirani
Rids has been working with WPWeb Infotech since 2015 as Content Manager. He is a passionate content writer and has a love for WordPress and Digital Marketing so he spends a significant amount of time writing about it.

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