Migros Asia - Brand And Supplier Connection Portal

Technology

WordPress

Industry

Business Services

Project Type

CMS

Country

Hong Kong

About The Project

Migros Asia is a collaborative initiative by Migros (Hong Kong) Ltd. and Migros (India) Pvt. Ltd. These are two main offices that work for international sourcing and are a part of the Migros Group. The company works in an interesting area, which is to bridge the gap between Europe’s best consumer brands with Asia’s suppliers. Basically, an international nerve center for operations and procurement.

When the client came to us, their main goal was to seek a solution for global commerce. Be it electronics, furniture, food business, garments, or any product chain. Along with the platform, they wanted to build such an ecosystem that checks all the major quality and compliance thresholds in the European market.

What makes Migros Asia different is their focus on local distribution. They understand that a supplier in Mumbai operates differently from one in Bangkok, and both tick differently from a factory in Shenzhen. That’s exactly what they wanted to showcase on their website, and we made that vision into a beautiful website.

Key Project Deliverables

The sourcing platform and website are not limited to just development, but there were many other solutions that we presented to the client.

Localized Supplier Content

Region-specific information is shown on the website only for the suppliers in Asia. This increases the trust base for the company in its target market and shows accurate supplier information for the users.

Quality Assurance Standards

This particular task was new for us, but we made sure that the client’s quality thresholds were met. We created such modules that helped Migros build trust with both suppliers and eCommerce brands.

Diverse Product Categories

What’s the point of having a large product portfolio if you can’t show it? We developed such pages that clearly presented Migros Asia’s inventory with filters that made sourcing easy for suppliers.

Sourcing Process Distribution

After selecting the product, the supplier should be able to access it or distribute it from overseas. We made this possible by presenting solutions and success stories and by building partnerships with big brands.

Next-Gen Responsive Design

The website should work on all devices, be it desktops, mobiles, or tablets. A highly responsive and industry-specific design was delivered with such features that went beyond the client’s expectations.

Implement Sustainability Practices

Built a specific section that showcases Migros Asia’s all eco-friendly operations and initiatives related to ethical and green sourcing practices. This is where supplier values align with buyer values.

Major Project Challenges

Developing Migros Asia’s sourcing platform involved addressing multiple crucial business challenges. Here’s what made our team work, even on late nights:

Positioning Migros Asia as a reliable partner for suppliers across the culturally and geographically diverse Asian market required a crisp value proposition along with clear communication.
Conveying Migros Group’s stringent quality assurance standards through the platform was essential. Because it will assure suppliers that we know and meet expectations while guaranteeing openness.
The platform needed to effectively communicate Migros Asia’s devotion to sustainable procurement, in accordance with the values of both suppliers and buyers.
Building a website that can adapt to evolving procurement work and handle growing user demand requires a strong, scalable infrastructure.
Addressing the particular needs and details of suppliers through a range of Asian regions required localized content and niche-based messaging to foster stronger bonds.
The platform had to deliver an uninterrupted user experience on all gadgets, guaranteeing accessibility and functionality for suppliers using various technologies.

Solutions & Impact

Our team worked closely with Migros Asia to address the obstacles and provide a website that met their business objectives. Here are the solutions adapted to each challenge:

We created a professional, eye-catching website that clearly communicates Migros Asia’s trustworthiness and spotlights its function as a reliable partner for suppliers across Asia.
We developed dedicated sections on the platform to emphasize Migros Group’s stringent quality standards, using clear descriptions, visuals, and examples to instill confidence in suppliers.
To highlight Migros Asia’s pledge to ethical and eco-friendly initiatives, we made a few specific sections. These were based on sustainable sourcing options that go with global trends and all types of supplier expectations.
Our developers implemented an architecture that can be scaled in the future. Using the latest technologies, we guarantee that the platform can adjust easily to growing user demands and procurement needs.
We made region-specific content to serve suppliers throughout various parts of Asia. The result of this was a certain level of pertinence. It also promoted better communication by dealing with other cultures and operational nuances.
The platform was designed with a responsive framework. It delivered a consistent, pleasant user interface across desktops, tablets, and mobile devices. It also supports a wide range of user preferences.