About The Project
NOVA Industries designs, manufactures, and delivers high-performance water and wastewater treatment systems across international markets. With a focus on sustainability and engineering innovation, the company provides a wide range of solutions, starting from water purification and sludge management to advanced industrial treatment equipment.
When the client reached out to us, they were looking to improve and modernize their online presence. The aim was to make it easier for customers to explore their products online. Their existing website was not fulfilling user needs or business goals. We worked with their team to understand their product range and customer journey, then planned a complete redesign focused on clarity, usability, and strong lead generation.
Key Project Deliverables
We designed and delivered digital modules to make the product discovery, customer engagement, and communication seamless for NOVA Industries.
Dynamic Product Showcase
Built categorized product pages where visitors can view specifications, visuals, and usage details to understand available solutions quickly.
Interactive Media Galleries
Added image and video galleries on product pages to show real installations and demonstrations for improved engagement and trust.
Downloadable Technical Resources
Enabled brochures, datasheets, and case studies to be downloaded from each product page to help users make informed decisions.
Live WhatsApp Business Chat
Integrated WhatsApp chat so users can reach the support team instantly and get answers directly from any page.
Contact Forms for Service Inquiry
Developed simple inquiry forms using Contact Form 7 to help visitors request information or service consultations easily.
Multilevel Menu Architecture
Created dropdown navigation with structured product categories so users can find the right product with fewer clicks.
Major Project Challenges
Building a new digital platform for NOVA Industries came with several important challenges that needed careful planning. The existing website looked outdated and did not reflect the company’s engineering expertise.
- Outdated Digital Presence: The website was not responsive, had old visuals, and did not show the company’s innovation in a strong way.
- Unstructured Product Information: Because NOVA had many products, users found it hard to explore categories or understand the specs without a clear layout.
- No Central Resource Hub: Visitors could not access brochures, datasheets, or case studies from one place, making product evaluation difficult.
- Minimal User Engagement Tools: There were no live chat options, downloads, or interactive elements, which caused users to leave early without exploring.
- Weak Lead Generation Flow: The absence of contact forms, CTAs, and conversion-focused design made it difficult to convert website traffic into leads.
- Difficult Content Management: The backend system was not easy to use, and the internal team struggled to update product pages or upload new content on their own.
Solutions & Impact
Our team approached the project with a focus on usability, structure, and long-term scalability. We worked with the client to design solutions that solved their website issues and supported their business goals. With this approach, we delivered a platform that feels modern, organized, and easy for users to explore.
What we did was:
- Restructured the website architecture, organizing all products and solutions into clear categories.
- Created detailed product-specific pages with specs, visuals, use cases, and download options.
- Added user engagement tools like WhatsApp chat, media galleries, and simple inquiry forms.
- Optimized the site for mobile and SEO, ensuring fast load speed and keyword-friendly content.
- Set up an easy content management system using Elementor for uploads and updates.
Project in Figures
3
Month
250+
Estimated Man-hours
3
Team Size
Applied Technologies
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