Google Core Web Vitals Optimization Expertise

Sometimes, even when you have the best content, products, and services, Google (and other search engines) recognize issues with your website. They reflect in the form of bad Core Web Vitals score, with respect to the performance, user experience, and more. That can result in a lower search ranking. So what do you do?

Well, to counter that, WPWeb Infotech has a team that holds expertise in optimizing the Core Web Vitals of a website. They fix the issues related to LCP, FCP, INP, CLS, and more. So your website will be faster, smoother, and more stable, leading to happier, more engaged users.

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Our Core Web Vitals Optimization Services

WPWeb Infotech holds expertise in optimizing different aspects of the Core Web Vitals score of a website. So the site offers a good user experience and ranks well on the search engine result pages. Here are a few of the key services for the same.


Largest Contentful Paint (LCP)

Our experts measure how long it takes for the main content of your page to load for the user. Then we identify and address the necessary areas of improvement. We aim to keep LCP below 2.5 seconds.


Cumulative Layout Shift (CLS)

We measure how much unexpected layout shift occurs on your page while loading. Then we use tactics like image preloading, lazy loading, and more to eliminate these shifts and keep CLS below 0.1.


Interaction to Next Paint (INP)

Our experts measure the responsiveness of your site by clicking a button or typing in a form. Then we minify and combine the resources and reduce the JS execution time for an INP of under 100 ms.

Core Web Vitals Maintenance

Core Web Vitals Score Audits

We use advanced tools like Google PageSpeed Insights and Lighthouse to assess your website and identify the areas of improvement. Then we prepare an in-depth report on the website.


Core Web Vitals Maintenance

Along with optimizing the Core Web Vitals scores, we also offer maintenance services. So your website maintains these scores and your users have an excellent time browsing and shopping.

Page Speed Optimization

Page Speed Optimization

Beyond the CWVs, our team improves the overall speed of your website. That ensures a positive impact on the user experience and search rankings for better traffic, conversion, and retention.

Why Choose WPWeb?



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Our Core Web Vitals Service Plans and Pricing

We have devised different CWV service plans for WordPress, Shopify, and PHP taking care of the performance, user experience, design, and more.

WordPress Core Web Vitals

One time fee
$900/m (USD)

  • Plugin Optimization
  • Theme optimization
  • Image Optimization
  • Server-side and Browser Caching
  • CDN Integration
  • Lazy Loading
  • Code Minification
  • Critical CSS Prioritization

Shopify Core Web Vitals

One time fee
$900/m (USD)

  • App Audit & Optimization
  • Image Optimization
  • Theme Optimization
  • Lazy Loading
  • Minification & Combining
  • Server-Side Rendering
  • AMP Integration
  • CDN Integration

PHP Core Web Vitals

One time fee
$900/m (USD)

  • Performance Profiling
  • Caching Implementations
  • Database Optimization
  • Code Optimization
  • Image Optimization
  • CDN Integration
  • Lazy Loading
  • Framework-specific Optimizations

Core Web Vitals Maintenance Plans

After the optimization, we offer plans to maintain good Core Web Vitals, applicable within 30 days.

Packages1 Month3 Months6 Months12 Months
WordPress Maintenance$100$250$500$1000Contact Us
Shopify Maintenance$100$250$500$1000Contact Us
PHP Maintenance$100$250$500$1000Contact Us

Looking for custom pricing?

Do you want custom plans and pricing for optimizing and maintaining the CWVs of your website? Then let’s have a chat and get you started.

Why Optimize the Core Web Vitals of Your Website?

Investing in Core Web Vitals optimization is an investment in your website’s success. Google recognizes CWVs as a good metric for website performance, user experience, and search ranking.

  • SEO Benefits
  • User Experience Benefits
  • Performance Benefits
  • Business Benefits
Higher Search Engine Ranking

Higher Search Engine Ranking

Improved Click Through Rates

Improved Click-Through Rates (CTRs)

Local Search Ranking and Traffic Boost

Local Search Ranking and Traffic Boost

Increased Visibility Across Devices

Increased Visibility Across Devices

Smoother and Faster Loading Times

Smoother and Faster Loading Times

Enhanced Interactivity with a Sense of Control

Enhanced Interactivity with a Sense of Control

Reduced Unpredictable Layout Shifts

Reduced Unpredictable Layout Shifts

Better Accessibility for Those with Disabilities

Better Accessibility for Those with Disabilities

Reduced Website Server Load

Reduced Website Server Load

Improved Website Speed and Performance

Improved Site Speed and Performance

More Efficient Website Operation

More Efficient Website Operation

Lower Energy Consumption

Faster Load Times for Mobile Devices

Increased Conversions and Sales

Increased Conversions and Sales

Low Bounce Rates and High Engagement

Low Bounce Rates and High Engagement

Improved Brand Image with Customers Trust

Improved Brand Image with Customers’ Trust

Competitive Edge with a Superior UX

Competitive Edge with a Superior UX

Benefits of Our Core Web Vitals Services

At WPWeb Infotech, we have devised the best ways to improve the Core Web Vitals of a website. We use the best tools and implement advanced tactics to ensure outstanding improvements in the performance and rankings. Let’s look at some of its benefits.


A dedicated team specializing in Core Web Vitals Optimization


Beyond the simple fixes, we tackle the underlying issues


Fix Core Web Vitals issues quicker than internal teams

quality service

Access to sophisticated optimization tools and software


Continuous monitoring and maintenance of CWV scores


Adapt and scale the CWV services as the website grows

Key Aspects of Core Web Vitals Scores

Google recognizes Core Web Vitals as the key metrics to measure a website’s performance and rankings. To that end, there are four fundamental aspects to consider when optimizing your website. Let’s discuss them in detail.

Largest Contentful Paint


What is a good LCP score?

A good LCP score, based on Google’s recommendations, is 2.5 seconds or less. It ensures the users see the main content quickly.

What are the reasons for a poor LCP?

  • Large, unoptimized images
  • Render-blocking resources
  • Poor mobile responsiveness
  • Server-side issues

How to improve LCP?

  • Resize, compress, and use image formats like WebP and AVIF.
  • Reduce the size of HTML, CSS, and JavaScript files.
  • Use a Content Delivery Network (CDN) for faster loading.
  • Reduce the number of plugins or use lightweight alternatives.

Cumulative Layout Shift

cls timings

What is a good CLS score?

A good CLS score, as per Google’s recommendations, is below 0.1. That ensures minimal unexpected layout shifts for better UX.

What are the reasons for a poor CLS?

  • Dynamic content loading
  • Unfixed ad placements
  • Web fonts loading asynchronously
  • Lack of preloading or lazy loading

How to improve CLS?

  • Preload or lazy load content to avoid layout shifts.
  • Reserve space for ads and embeds using CSS techniques.
  • Define dimension attributes for images and videos.
  • Use web fonts with preconnect or swap techniques

First Contentful Paint

FCP timings

What is a good FCP score?

As per Google, a good FCP score is 1.8 seconds or less. It ensures the text, headings, images, and other content is visible to users quickly.

What are the reasons for a poor FCP?

  • Large, unoptimized images
  • Unminified HTML, CSS, and JavaScript files
  • Render-blocking resources
  • Slow internet connections or server overload

How to improve FCP?

  • Minify and combine resources like HTML, CSS, and JavaScript files.
  • Resize and compress the images and use formats like WebP.
  • Upgrade hosting or improve server configuration.
  • Use only essential third-party scripts and optimize their loading.

Interaction to Next Paint

inp timings

What is a good INP score?

Anything below 200 milliseconds is a good INP score. It ensures minimal delays between interactions and responses for better UX.

What are the reasons for a poor INP?

  • Complex or unoptimized JavaScript code
  • Main thread overload
  • Heavy animations and interactions
  • Complex Document Object Model (DOM)

How to improve INP?

  • Optimize the JS code using code splitting, lazy loading, etc
  • Defer or async non-critical resources to avoid thread blocking.
  • Reduce the number of page elements and optimize their structure.
  • Use efficient animation libraries and prioritize smooth UX.

Want your website to soar with great Core Web Vitals? Let’s boost your site’s performance!

Google Core Web Vitals Optimization for All Web Platforms

As WPWeb Infotech, our experts are proficient in several web platforms. So whether you have opted for the customizability of PHP, eCommerce abilities of Shopify, or user-friendliness of WordPress, our CWV optimization plans will be suitable.

What do We Fix When Improving the Core Web Vitals of a Website?

Core Web Vitals is a broad term in determining the performance and user experience of a website. But there are some basic questions that we anchor to when auditing a website for improving the CWV scores.
Core Web Vitals
  • What are the avg page load times across devices?
  • How is the user interaction on your website?
  • Is your site visually-stable? Any layout shifts?
  • Is your website responsive on mobile devices?
  • How are the safety measures on the website?
  • How secure is your website?

Superpowers of Well-optimized Core Web Vitals

By now, you already know how beneficial it is to have the core web vitals of your website optimized. Now, let’s try to quantify the benefits.

  • Slow-loading pages
  • Poor user experience
  • Low sales
  • Average traffic
  • Lightning-fast page load times: 3 seconds or less.
  • Positive UX with 90% better brand perception.
  • Almost 15% to 20% increase in conversion and sales.
  • Significant (50% to 60%) increase in organic traffic.

Our Core Web Vitals Optimization Process

WPWeb Infotech follows a holistic process in optimizing the Core Web Vitals score of a website. Here’s how it goes.


Start with a free CWV audit of the website.

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 Prepare a detailed report on improvement areas.

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Go for a 3-step solution (Media, Code, and Loading Optimization)



Improve the key metrics like LCP, CLS, FCP, INP, and more.



Proceed with 24×7 monitoring and reporting.


Our Preferred Tools for Measuring CWVs

Although there are several tools available, we prefer a few specific ones to measure the Core Web Vitals

Tools to Measure Core Web Vitalstools

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Inspired by our success stories? Let’s enhance your Core Web Vitals too.


What are Core Web Vitals (CWVs)?

Here are the key metrics:
  • Largest Contentful Paint (LCP): Measures how long it takes for the main content of your page to load and become visible to the user.
  • Cumulative Layout Shift (CLS): Measures how much unexpected layout shifts occur on your page as it loads.
  • Interaction to Next Paint (INP): Measures how responsive your website feels to user interactions.

How does CWV optimization impact my website’s ranking in search results?

Core Web Vitals (CWVs) have become a significant ranking factor for Google since their official rollout in mid-2021. Websites with consistently-low CWV scores can experience ranking downturns as Google prioritizes user experience.

Good CWVs lead to a positive user experience. Metrics like lower bounce rates and higher engagement boost your website’s overall relevance in Google’s eyes. So all-in-all, CWV optimization should be seen as a holistic approach to improving your website’s performance and user experien

How do I measure my CWV scores?

A few of the best tools for measuring the CWV scores are Google PageSpeed Insights, Lighthouse, Search Console, etc.

But if you want detailed reports on the CWVs of your website and how you can improve them, our Core Web Vitals optimization services might be helpful.

How can I optimize my CWVs?

Here are a few ways to optimize your CWVs:
  • Optimize images
  • Minify and combine resources
  • Prioritize critical resources
  • Use a Content Delivery Network
  • Improve server performance
  • Eliminate render-blocking resources
  • Reduce third-party scripts
  • Optimize the site for mobile.

How much does CWV optimization cost?

It depends on the complexity of your website and chosen approach. It can be done in-house, with freelancers, or with agencies. Contact our experts to get the best CWV optimization services at affordable costs.

How long does it take to see results from CWV optimization?

CWV optimization is a continuous process. But the time it takes for the betterment of these metrics depends on:
  • Complexity of your website
  • Severity of CWV issues
  • Extent of optimization efforts
  • Monitoring and ongoing maintenance
Overall, you can expect to see initial improvements in CWV scores and UX within days or weeks after optimization.

What are some best practices for ongoing CWV monitoring and maintenance?

Let’s take a look at the best practices for CWV monitoring and maintenance:
  • Regularly use CWV measurement tools
  • Track score changes
  • Monitor different pages and segments
  • Track mobile performance
  • Perform regular speed tests
  • Test on different devices and browsers
  • Address issues proactively
  • Stay updated on Google’s guidelines
  • Schedule optimizations in your workflow
  • Consider automated solutions
  • Utilize data analytics
If you have a complex website or limited technical expertise, contact our experts today. Don’t neglect important pages with lower traffic. And start with a handful of pages and track the impact of optimization. Then, re-evaluate your priorities based on the results.

How can I prioritize which pages on my website to optimize for CWVs first?

Here are some strategies to prioritize which pages on your website to optimize for Core Web Vitals (CWVs) first:
Impact analysis
  • Traffic and conversions
  • Business goals
  • SEO potential
Technical considerations
  • Current CWV scores
  • Complexity of optimization
  • Mobile performance
Don’t neglect important pages with lower traffic. And start with a handful of pages and track the impact of optimization. Then, re-evaluate your priorities based on the results.

What are some basic techniques for improving CWVs without needing technical expertise?

Even without deep technical knowledge, you can implement several basic techniques to improve your website’s CWVs. Here are a few:
  • Reduce image size
  • Use next-gen formats
  • Lazy load non-critical content
  • Enable browser caching
  • Choose a reliable hosting provider
  • Utilize a Content Delivery Network (CDN)

What are the potential revenue or conversion rate increases I can expect from improving CWVs?

It’s challenging to give a definitive answer about the potential revenue or conversion rate increases through CWV optimization. However, numerous studies and case studies demonstrate a clear correlation between good CWVs and positive business outcomes.

While the exact numbers may vary, studies suggest a potential range of 5% to 20% increase in conversions and revenue after CWV optimization.