How to Add a Newsletter Signup to WordPress

When trying to get more eyes on your WordPress website, it bodes well to have email lists. You can send these mail subscribers newsletters as well as updates on new products and services. You can also showcase promotional activities to increase engagement.

For that, most WordPress development services recommend you add a newsletter signup on your website. Moreover, it captures potential subscribers, makes your web pages more attractive, and creates a smooth user experience. By adding a newsletter signup to WordPress, you effectively give visitors the chance to sign up for your exclusive content.

In this guide, we’ll see what a WordPress newsletter signup is, what its benefits are, and how you can add it to your website.

So, without further ado, let’s begin.

What is a WordPress Newsletter Signup?

A WordPress newsletter signup is a form that visitors to your WordPress website can use to subscribe to your email newsletter. This allows you to stay in touch with your audience and send them frequent updates about your website, blog, products, or services.

There are a number of ways to add a newsletter signup form to your WordPress website. You can use a dedicated newsletter plugin, such as MailPoet or Newsletter, or you can use a general-purpose form builder plugin, such as WPForms or Contact Form 7.

Once you have added a newsletter signup form to your website, you will need to connect it to an email marketing service. WordPress experts opt for services like Constant Contact, MailChimp, or AWeber. This will allow you to manage your email list and send out newsletters to your subscribers.

To make it more effective:

  • Offer incentives like free e-books or discounts.
  • Place the form visible but not intrusive.
  • Explain what subscribers can expect from the newsletter.

These suggestions will help build a stronger connection with the audience. Provide value and keep the process simple.

Benefits of Adding a Newsletter Signup to WordPress

Digital marketing services add a newsletter signup to WordPress for a variety of benefits. Here are a few common ones:

  • Build an email list of subscribers who are interested in your website or business. This is one of the most valuable assets you can have as a business owner or website publisher. With an email list, you can reach your audience directly and send them targeted messages that are more likely to be opened and read.
  • Send frequent updates to your subscribers about new content, products, or services. This is a great way to keep your audience engaged and coming back to your website. You can also use your newsletter to promote special offers and discounts.
  • Promote your website or business to a wider audience. When you send out a newsletter, you are essentially sending a marketing message to a group of people who have already expressed an interest in what you have to offer. This is a much more effective way to promote your website or business than traditional advertising methods.
  • Increase brand awareness and loyalty. By regularly communicating with your subscribers, you can help them to get to know your brand better and trust you more. That may lead to increased brand awareness and loyalty, ultimately translating into more sales and revenue.
  • Generate leads and sales. If you use your newsletter to promote your products or services, you can use it to generate leads and sales. You can also use your newsletter to offer exclusive discounts and promotions to your subscribers, which can encourage them to buy from you more often.

Plus, it gives visitors an easy way to stay in touch with your website. This adds value to their user experience and increases the likelihood of them visiting again.

Web development services suggest you ensure your signup form is clearly visible and easy to find on the homepage, sidebar, or other high-traffic areas. You can also offer something of value (like a free eBook, discount, or early access to the products) to your subscribers in exchange for their email addresses.

There’s also a chance that some people might not be interested in your newsletters. So, make it easy to unsubscribe easily at any time.

How to Add a Newsletter Signup to WordPress?

Adding a newsletter signup to a WordPress website is a great way to build and maintain a subscriber base for your email marketing campaigns. There are several methods to do this, but one of the most common and easiest ways is to use a plugin.

Here’s how the WordPress development experts add a newsletter signup on the website.

1. Choose a Newsletter Signup Plugin

As with several other feature and functionality integrations, choosing the best WordPress plugin would be the first step in setting up a newsletter signup on your website. With so many options, it can be hard to know which one is right for you. To make it simpler, try these steps:

Step 1: Research and compare different plugins. Look for features like integration with email services, customizing options, ease of use, and customer reviews.

Step 2: Think of your website’s design and layout. Pick a plugin that fits in with your theme and looks like your brand.

Step 3: Test the plugin before deciding. Put the plugin on a staging or test site and make sure it works and meets your needs.

Also, remember that some plugins have extra features like analytics tracking, A/B testing, and lead generation tools. These can give you insight into your audience’s behaviour and help you improve your newsletter strategy.

2. Configure the Newsletter Signup Plugin

This step is key to ensuring the newsletter signup plugin works well. Here’s how to customize and optimize settings for maximum efficiency:

Step 1: Install and activate the plugin: Obtain a suitable plugin from the WordPress repository, then activate it within the Plugins section of your WordPress dashboard.

Step 2: Access plugin settings: Find the “Newsletter” or “Signup Forms” tab in the left-hand menu of your WordPress dashboard. Click to access configuration options.

Step 3: Design signup form: Customize the form’s appearance by selecting colors, fonts, and layout options. Ensure alignment with website branding and style.

Step 4: Set up email integration: Connect the form to an email marketing service provider or CRM system such as MailChimp, ConvertKit, or Constant Contact. Automatically add new subscribers to the mailing list.

Step 5: Configure additional settings: Control aspects like double opt-ins, personalized welcome messages, GDPR compliance features, and more.

Don’t forget to test your signup form for functionality and user-friendliness. Monitor performance through analytics and adjust as needed. This tool has a remarkable significance in digital marketing.

3. Integrate the Signup Form on Your WordPress Website

After you have created and configured the newsletter signup, integrate it on your WordPress website. Here’s how you do it.

Step 1: Install a plugin like OptinMonster or Mailchimp for WordPress.

Step 2: Connect the plugin to your email service provider.

Step 3: Design a visually appealing signup form that matches your website’s branding and choose the fields you want to include.

Step 4: Decide where you want the signup form to appear.

Step 5: Set up any conditional rules for displaying the signup form, if applicable.

Step 6: Test the form thoroughly and make it live.

Plus, offer an incentive and monitor the performance of your signup forms using analytics tools like Google Analytics.

4. Test and Optimize the Signup Process

Testing and optimizing the signup process is essential for improving the efficiency of your WordPress newsletter signup form. So, analyze your audience’s response and make adjustments accordingly. Here’s a comprehensive guide to help you:

  • Monitor Conversion Rates. See how many visitors subscribe after visiting your website.
  • A/B Test. Try various forms to see which performs best. Play around with placement, design, copy, and CTA buttons.
  • Optimize Form Fields. Only ask for necessary details like name and email. Keep it short and user-friendly.
  • Clear Call-to-Action. Make it persuasive and emphasize value. Examples: “Join our exclusive community” or “Get access to exclusive content.”
  • Mobile Responsiveness. Make sure it looks good on small screens.

These steps will help you fine-tune your process and maximize conversions. Additionally, analyze data from Google Analytics or other tools to gain insights. 

Understandably, some of these steps can be a little challenging for those not technically inclined. If you are one of them, I suggest you consult a WordPress development company. Their experts have outstanding skills and experience with respect to newsletter signup forms for a website.

FAQs on How to Add a Newsletter Signup to WordPress

Which newsletter plugin should I use for WordPress?
There are several good newsletter plugins available for WordPress. Some popular options include
  • Mailchimp for WordPress
  • OptinMonster
  • Newsletter
Ultimately, it depends on your particular needs and preferences. You can research and compare different plugins to choose the one that best suits your requirements.
How can I integrate the newsletter signup form with my email marketing service?
Newsletter plugins generally provide integration options for popular email marketing services. You need to connect your email marketing service account with the plugin by entering the required API keys or authorization details. Once connected, the plugin will automatically sync the subscriber data to your chosen email marketing service.
Can I display the newsletter signup form in multiple locations on my WordPress website?
Absolutely! Most newsletter plugins allow you to display the signup form in multiple locations. You can choose to have it in the sidebar, footer, top bar, pop-up, or any other custom location on your website. Simply use the available options within the plugin to specify where you want the form to appear.

To Conclude

Adding a newsletter signup to WordPress can be a great way to build a faithful readership. By allowing your visitors a chance at subscription, you can reach more people and make meaningful connections.

To add a newsletter signup to WordPress, 

  1. Choose a Newsletter Signup Plugin
  2. Configure the Newsletter Signup Plugin
  3. Integrate the Signup Form on Your WordPress Website
  4. Test and Optimize the Signup Process

If you need help with newsletters on your WordPress website, I suggest you consult our experts today!

Mehul Patel is a seasoned IT Engineer with expertise as a WordPress Developer. With a strong background in Core PHP and WordPress, he has excelled in website development, theme customization, and plugin development.

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