Link Building Guide for Beginners to Experts SEO

Link building is an SEO process of getting backlinks to your web pages from other websites or social media platforms. This strategy helps you build relations, improve brand awareness, and drive more traffic to your web pages. 

All search engines, including Google, Yahoo Search, Bing, Baidu, Ask, AOL, etc., have extensive search algorithms that help users find exactly what they are looking for on the internet. And one of the most significant parts of these algorithms is the backlinks. Google and other search engines go through every web page to analyze the quality and quantity of backlinks on it and provide value accordingly. 

Basically, every genuine backlink to your web page will get you an upvote and increase authority from search engines, thus improving their trust in your website. That’s why SEO companies employ link-building tactics when designing their SEO strategies to help your web pages rank higher on the SERPs (search engine result pages), which will increase traffic and ROI significantly.

A few decades ago, search engines like Yahoo! used to sort and rank the web pages on the SERPs solely based on the contents. But then Google came; they introduced a comprehensive search algorithm that ranks web pages on various factors, and among these factors, genuine backlinks are one of the most significant ones.

Link building is important because it can help to improve your website’s search engine rankings and increase its visibility. When other websites link to your site, it can signal to search engines that your site is trustworthy and relevant, which can improve your rankings in search results.

There are various benefits to building high-quality backlinks for your websites. Let’s discuss more in detail how link building helps websites and businesses!

Building Relations

The link-building process often involves reaching out to other websites and individuals and working with them to create content or opportunities for mutual benefit.

Through link building, you can establish yourself as an expert in your industry and gain exposure to new audiences. You may also be able to collaborate with other websites or individuals on projects or initiatives, which can help further strengthen your relationships and establish yourself as a trusted resource in your field.

Increasing Website Traffic

Link building can also help to drive targeted traffic to your website. If other websites link to your site, their visitors may click on the link and visit your site, potentially leading to more leads, sales, and revenue.

Link building can also help to establish your website as an authority in your industry. If other websites are linking to your site, it can indicate to search engines and users that your site is a trusted source of information and a go-to resource for your industry.

Brand Awareness

Link building can be excellent for improving brand awareness. Links from other websites and blogs can help to drive traffic to your website, exposing your brand to a wider set of audience. Moreover, acquiring links from high-quality, authoritative websites can help improve the credibility of your brand.      

In general, the more high-quality, relevant links that point to your website, the more likely it is to rank well in search results, making it easier for users to discover your brand. That will help increase your brand awareness. There are numerous ways to include brand awareness in link-building efforts, including collaborating with influencers, developing shareable content, participating in industry events and conferences, engaging with industry journals, and monitoring brand mentions.

Incorporating brand awareness into your link-building approach will help to boost your website’s credibility and visibility, which can ultimately result in higher search engine ranks and increased visitors.

key steps for effective link building

According to Google’s Search Rater Quality Guidelines, E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) have received more focus in recent years. Site quality is very important for creating a link-building strategy. A good quality website means it is user-friendly, provides valuable, accurate information to its users, and is ranked higher by search engines.

When reviewing a site for link building, it is important to conduct a site quality audit from the user’s perspective to examine the following factors:

Authority of the Page

Page authority is an SEO metric used to predict the ability of a page to rank on search engine results pages. It is based on a variety of factors, including the number and quality of links pointing to the page, the presence of keywords on the page, and the overall quality of the page’s content. A link from a high-authority site will be more valuable than a link from a low-authority site. For example, a link from The New York Times is likely to have a much bigger effect than a link from an unknown blogger. This is because search engines use links as one of the main factors in their ranking algorithms, and they tend to give more weight to links from pages that are considered to be authoritative and trustworthy.

Note – It’s important to remember that not all link chances on low-authority sites should be ignored. They generally won’t make much of a difference, but they also won’t hurt your SEO performance.

There are several tools like Moz, Prepostseo, Link explorer, etc. available on the internet that can help you evaluate Page Authority by processing your page’s hyperlink through a machine learning algorithm.

Relevance of the Site

Make an effort to obtain backlinks from sites that are related to yours. Instead of jumping at every available connection, focus on the quality of your links.

For instance, if you are trying to promote your website for hiring top web development companies, it would be best to push its backlink on a blog or page about the importance of web development for your business. A backlink pushed on an irrelevant web page may decline the quality of your link-building strategy. 

A link from a highly relevant site will be more valuable than a link from a site with no relevance. That’s why one of the most significant backlink-building strategies is to push the backlinks on relevant websites.

Authority of Site

The authority of a site is also known as domain authority, this metric is used to predict the ability of a domain or website to rank on search engine results in pages. This parameter is calculated based on a variety of factors, like the age of the domain, the quantity and quality of links pointing to the domain, and the presence of naturally-placed keywords on the domain.

The value of a link or mention varies depending on the authority of the referencing website. Websites have an authority that affects the value of the link or mention on the site. The higher the authority of the referencing website, the more valuable the link or mention is.

Links from websites with a high DA can potentially be more helpful in improving the rankings because search engines like Google use it as one of the main factors in their algorithms. When a brand gets a mention or backlink for its website, it adds value. These assets build authority, bring in traffic, and improve SEO. The better a brand is, the more websites talk about it and link back to it.

A page’s link position matters a lot. A web page’s main body contains a good backlink. In fact, Google’s patent covers link placement too. The probability that a reader will click on a link depends on its location. Links with higher probabilities (typically higher on the page) have more authority.

If you insert your backlink at the sidebars, footers, and lower parts of a page’s content at the end of the content, the reader may click off before ever getting to your web page link, and you may end up missing a potential visitor. Moreover, search engines tend to consider the initial backlinks on a page more significant and valuable than the later ones. So do comprehensive research on your target users and position the backlink accordingly. 

One of the crucial parts of link building for SEO is editorial links. Sometimes, when you create good content and have an excellent marketing strategy in place, companies and bloggers may naturally put your page’s link in their relevant blogs or pages to make them more informative. 

A few of the benefits of editorial links are as follows:

  • Improves SEO Rankings: Editorial backlinks from authoritative websites can help improve the SEO rankings of your website. 
  • Establish Relationships: Genuine editorial links can help create excellent business relationships with other websites and bloggers.
  • Establish Authority: When other authoritative websites post your backlinks, it establishes your authority as well.
  • Increased Traffic: Better rankings as a result of editorial links, will bring more traffic to your website.

So always strive for editorial links in your SEO strategy involving link building. 

Anchor text is used in HTML to create links to other web pages or to specific locations within the current webpage. It’s an important aspect of SEO because search engines use the anchor text to understand the context and relevance of the linked webpage. As such, it’s important to choose descriptive and relevant anchor text when creating links.

For example, if your anchor text is “top web development companies”, the link should show a list of the top web development companies. So rather than using phrases like “click here” or “learn more”, use a text that explains to the user what they are about to see on the page.

Link co-occurrences are almost as important as the anchor text. When inserting a backlink in your content, make sure its surroundings are relevant to the backlink (and its content) itself. For example, if you are trying to insert a backlink to a blog about the “Top Web Development Companies,” make sure you position it in a paragraph about the development companies and how they may be profitable to your cause. 

There are a few ways link co-occurrences can be quite beneficial to your website. 

  • First, it helps the search engine easily understand the context of the link and its content to improve the relevance of the website and improve the rankings.
  • It shows the search engines that the link and its anchor text are natural and not manipulated. 
  • Relevant co-occurrences also make the content more user-friendly as it provides them with additional data with context. 

So make sure you keep the co-occurrences relevant to the link and its content. 

No Follow Vs Do Follow

No Follow

In link building, “nofollow” refers to an HTML attribute that can be added to a hyperlink to specify to Google and other search engines that the link should not influence the ranking of the linked page in the SERPs. The purpose of nofollow is to prevent search engines from following links that may be spam or low-quality. It will help improve the overall quality of search results.

They’re used when one website wants to link to another without appearing to promote the target site in any way.

<a href ="" rel="nofollow"> Anchor Text </a>

Note: According to Google, nofollow links do not pass authority. However, they can still contribute to brand awareness and referral traffic.

Do Follow

On the other hand, a “dofollow” link is a regular hyperlink (without the nofollow attribute) that is followed by search engines as a factor in determining the ranking of the page on the SERPs. 

<a href =""> Anchor Text Goes here </a>

When a page with a dofollow link is linked to by other high-quality websites, it can help to improve the ranking of the linked page in search engine results and improve the visibility and credibility of your website. But avoid spammy or low-quality link-building tactics, as these can have negative consequences for your website’s search engine rankings.

In addition to nofollow, site owners can use the following two attributes:

  • rel=”sponsored” is used to mark links that are part of advertisements, sponsorships, or other arrangements.
  • rel=”UGC” is used to identify links within user-generated content such as forum posts and comments.

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Link building is an important part of search engine optimization (SEO). It refers to the process of getting other websites to link back to your site. These links act as “votes” for your site, indicating to search engines that your site is useful and relevant. Here are a few easy and advanced tips and tactics in the ultimate guide to link building created and tested by SEO experts:

Link-Building - Tips

First, let’s check out the simple and easy steps for link building:

Infographics can be an effective way to build links because they can be shared easily on social media and other websites. To use infographics for link building, you’ll want to follow these steps:

  • For this strategy, first, create high-quality infographics with tools like Visme, Adobe Photoshop, Canva, etc.
  • Then, promote them through social media platforms like Insta, Facebook, Twitter, etc., and post them on your website or blog. After that, reach out to other websites and blogs in your industry to ask if they would be willing to publish your infographics on their page.
  • If they agree, use anchor text to link back to your own website. Lastly, after other websites have posted your infographics, monitor the results to check if the backlink is successful. If it isn’t successful, reach out to other websites and follow the same process. 

2. Guest Blogging

Guest blogging or guest posting is always helpful for link building. When you write content for another website, it gives you access to a wide array of potential users, which may help improve the traffic on your website. You can also push the backlink to your website in the author bio or in the content (with the site owner’s permission). 

Writing for a popular website or blogger will do two things for you. First, it will help associate your name with them, thus establishing credibility for your name. Secondly, it will give you a chance to include your own backlinks on a quality website, thus earning more upvotes from the search engines.

People will notice you if you publish an authoritative, high-quality piece on a popular site with thousands of readers. They will even begin to visit your blog. However, it does not end there. When people discover your site and realize you are doing something they have never seen before? They’ll link to your site.

3. Business Listings for Local SEO

Business listings are online directories that allow businesses to contribute their information, such as their name, address, phone number, and website. Business listing for local SEO can be a great way to gain backlinks to your website or content. For this tactic, first, you will have to find the relevant local directories. Here are a few suggestions for boosting your business listings for local SEO:

  • You can claim your listings on prominent directories like Google My Business, Yelp, and Bing Places. This will allow you to manage and confirm the accuracy of the information displayed on your listing.
  • You can complete your listing using consistent information to ensure that search engines can easily understand and verify your business.
  • Include photos and videos to make your business stand out and make it more attractive to potential customers. Encourage your customers to leave reviews on your listings to improve your ranking on business listings.
  • After verifying the details through email or phone calls, your listing will be active in the local directory, which will help you gain traffic on the website, gaining upvotes with the search algorithms.

4. Social Media Profiles

Sometimes, the easiest way to improve your link-building is by leveraging social media platforms. Creating profiles on different social media channels and attaching your backlink to them, can help improve your website traffic and attract potential users from all directions.

Social media accounts are one method of link-building. Here are a few techniques for constructing backlinks via social media profiles: 

  • Share your website on your social media sites to expose it to a larger audience and maybe collect links from visitors who find your content valuable.
  • Participate in relevant online communities to connect with other people and possibly gain links from them.
  • Create high-quality, shareable content such as blog articles, infographics, videos, or other sorts of information that other users are likely to share and link to.
  • Use social media to promote your content to increase its visibility when shared and linked to by others. Collaborate with influencers to potentially attract links from their followers and fans.

5. Forums, Communities, and Q&A

Another great way to perform active link-building is through forums, communities, and Q&As. Participate in the Forums and Q&As relevant to your web page, and insert the backlinks to attract more users to your web pages.

When it comes to link building through forums and communities, you can use Google Search to find the most relevant forums. For example, if you are a graphic designer, go for something like

“inurl:forum graphic design”

Then, register with your details in the forum, after which, you can start active participation in the conversations. That will give you enough time and opportunities to start placing your backlinks with helpful answers and advice. 

Overall, it’s important to be authentic and transparent when participating in forums, communities, and Q&A websites. By providing value and following the rules, you can build valuable links and improve your website’s visibility in search results.

6. Blog Comments

You can use the comments section of a blog to post a little bit about your own web page (relevant to the said blog), along with a backlink to attract potential users and improve the visibility and authority of your website.

For this link-building technique, first, look for high-quality blogs relevant to your website or content. Make sure that your website link is relevant to the content of the blog post. Read the blog and leave a thoughtful, insightful comment adding value to the discussion. In the comment form, use your name and a link to your website in the “name” field of the comment form. Lastly, please avoid spamming or leaving low-quality comments just for the sake of getting a backlink.

Don’t just leave a comment with a link to your website. Contribute to the conversation and provide valuable insights. This increases your comment’s approval rate and link clicks. Use Anchor Text wisely to make it clear to the reader what they will find when they click on the link.

7. User Profiles

Profile creation is one of the easy-to-use link-building activities, and most SEO experts have experience with this activity. There are plenty of websites available on the internet that allow you to create a profile for yourself or for your business. You can add information related to you and your business along with website URLs and this way you can get backlinks from high-authoritative websites.

You can create high-quality backlinks through a quality link-building website. To check if the link building is authentic, you can process its quality through free backlink checker tools. 

For example, you can create a user profile on a social media platform or forum and include a link to your website in your profile. This can help to drive traffic to your website and may also help to improve your search engine ranking.

8. Free Access to Premium Products or Services

One technique for link building is to offer free access to premium products or services in exchange for a link. This can be an effective technique because it allows you to provide value to other websites, which may be interested in linking to your site in return.

Let’s say you are a graphic designer, you can link up with bloggers and websites, and offer them your ideas and services in exchange for a “good word”. You can ask them to post positive reviews along with backlinks to provide you with quality link-building for ranking on the SERPs.

Similarly, if you are a product-based company, you can offer the experts in your target audience a free subscription (for a limited time) to your products in exchange for genuine backlinks and positive feedback on social media platforms.

Remember that a link’s worth depends on the linking website’s quality and relevance. The link you obtain should be from a trusted and authoritative website in your sector. Follow link-building best practices and avoid spammy or manipulative search engine strategies. This includes avoiding the use of paid links or participating in link schemes that violate the guidelines set by search engines.

9. Slide-Sharing

Slide-sharing can be an excellent tactic for link-building. Slide-sharing websites, such as Slideshare and PowerPoint, can be useful tools for link building, as they allow you to share your presentation or slides with a large audience and potentially attract links to your website. Slide Sharing can be done in the below ways:

  • First, create high-quality slide decks with ample information and attractive designs. Make sure you add relevant keywords in the title, description, and content throughout.
  • Use the relevant keywords as anchor text to include your backlinks, and share the slide decks on multiple social media platforms.
  • You can join discussions and leave comments on other people’s slides to build relationships and make it more likely that other people will share and link to your slides.

If you want to boost your website’s search engine rankings and visitor numbers, links from podcasts might be a great addition to your link profile. Podcasts can be used in several ways to improve your link profile:

In this strategy of link building, you should first find the podcasts relevant to your industry. Then, send your pitch to the podcasters to invite you for a session. Through podcasts, not only can you reach out to more potential users, but you can also share your web pages’ backlinks on the podcast page. 

For example, if you are an emerging 2-Wheeler EV company with excellent products to offer, try to get on a popular automotive-based podcast. Not only will you be able to promote your company through that podcast, but your backlink will also be featured in the description of the podcast, which will improve the traffic and take your website to the top rankings of the SERPs. 

11. Content Syndication

Content syndication is one of the best tips in the link-building guide to ensure your web page is viewed and shared by a maximum number of people. You can repurpose the same content to post on a different website to reach a new set of users, thus improving the traffic and rankings on the SERPs. Here are a few steps to follow for link building through content syndication:

  • Identify the websites with content relevant to yours.
  • Approach these websites and pitch them your content through emails, social media, etc.
  • After they accept your pitch, include a backlink to your page in the said content or post to drive more traffic to your website. 

Afterward, use tools like Google Analytics to monitor the results of this tactic. If they are not up to the mark, pitch your ideas to a different website. 

For example, if you have written an article about the “Effects of Covid-19 On Heart Patients”, pitch it to a popular medical info website like WebMD, and include the backlink to your website. If they accept your pitch, it will get more traffic to your website.

12. Interviews

Getting interviews with popular industry-based outlets can help create original content, and whatever helpful advice you give may be quoted in other pieces of content and web pages. Whenever you are quoted, the owner will cite a backlink to your original interview, which contains a link to your website. Although time-consuming, this tactic can be helpful in gaining genuine backlinks to your content and website.

For example, if you are a doctor and a website like Practo conducts your interview, it will help you gain backlinks, leading to extensive amounts of traffic, and more “upvotes” from the search algorithms.

13. Awards

Winning awards and earning recognition can be excellent for earning genuine backlinks to your web pages. When your website or business features in a top 10 list or gets recognized for your services, the author usually inserts a backlink to your web page to ensure readers are able to connect with you directly. Moreover, these recognitions can make your website more trustworthy among your potential users.

For example, suppose your eCommerce development company features in an article by a popular outlet, about the “Top Shopify Development Companies”. In that case, you will gain a genuine backlink with proven credibility for your brand.

14. Partner with Another Brand

Another great link-building tip is partnering up with other relevant brands and agreeing to place each other backlinks in the content. But there are a few things you should remember in this link-building tactic.

  • Choose your partners after comprehensive research.
  • Check if their backlinks are relevant to your website. 
  • Take a look at the anchor texts and co-occurrences to ensure the link placement is of good quality.

After they provide you with the backlinks, make sure you monitor the link to see if the partnership has paid off.

Along with the essential tips, there are some advanced tactics you should adopt to effectively include link building in your SEO strategy. These are a few of the advanced tips to follow:

15. List Posts

A list post is a blog post that presents information in a list format, such as “10 Ways to Build Your eCommerce Store” or “Top 10 Laravel Development Companies” These types of posts are often popular with readers because they are easy to scan and typically cover a wide range of information on a single topic.

  • Research and identify popular topics in your industry that would be suitable for a list post. Create a high-quality, informative list post that covers the topic in detail.
  • Promote your list post through social media and other channels to increase its visibility and attract potential links.
  • Reach out to other websites and blogs in your industry and ask them to link to your list post as a valuable resource for their readers.

High-quality list postings can boost your SEO by attracting connections from other sites. Focus on providing high-quality, relevant, and informative material for your audience.

Finding broken external links on other websites in your niche and recommending your own content as a replacement is what broken link building is. Build links on pages that already have a good reputation.

  • First, use tools like Sitechecker, Semrush, Screaming Frog, Google Webmaster, etc. to identify the broken links. Then, check these links to make sure they are suitable for your website or content.
  • You should check why users liked that link and do your page aligns with that. If so, you can pursue link-building through that backlink. If not, you can move on to the next link.
  • Offer to help the website owner fix the broken link. You can accomplish this by suggesting a relevant, high-quality substitute link. Ask the website owner to add your link after fixing the broken link. This will boost website traffic and SEO.
  • Then, create a replacement page to attach the backlink to it, and then start the outreach. 

17. Skyscraper Technique

Conceptualized by Brian Dean from Backlinko, the Skyscraper Technique is one of the best, most advanced link-building tips suggested by the experts. 

The idea is to “skyscraper” the competition by creating content that is so valuable and useful that other websites will want to link to it.

  • In this technique, first, Research a popular topic in your industry and identify the top-performing content on that topic.
  • Then, check out and make a note of the publishers on the top-ranking page. After that, mark the flaws in that content and create a piece of content that is more comprehensive and informative than the existing content on the topic.
  • Last but not least, reach out to the publishers and present them with your new page with a proposal for link building on it. It will help you reach out to those users that already like the kind of content you are trying to push, thus improving the traffic. 

18. Unlinked Brand Mentions

Unlinked brand mentions refer to instances where a brand is mentioned in online content, but the brand name is not linked to the brand’s website or any other online presence. This can happen when a brand is mentioned in a blog post, social media post, or other online content, but there is no direct link to the brand’s website or social media account.

There are a few potential benefits to unlinked brand mentions:

  • Increased visibility: Search engines and people see unlinked brand mentions.
  • Greater credibility: Unlinked brand references may be more objective than linked ones, lending them credibility.
  • Increased reach: Unlinked brand mentions may be shared or re-shared by others interested in the issue.

Seeking out unlinked brand references and requesting links can boost your search engine ranking and website traffic. Be professional and respectful, and offer value in exchange for the link.

Tools and software like Mention, Google Alerts, BuzzSumo, etc. can help you identify the unlinked brand mentions and link them to your website. After that, you can start reaching out to the website owners to provide you with backlinks on those unlinked brand mentions. 

19. Building a Free Tool

Free tools can be used for keyword research or website analysis. Developing a free tool as part of your link-building strategy can be an effective way to generate high-quality backlinks and drive traffic to your website. In short, here’s what you need to do to get started:

  • Start with keyword research and see what comes up for “Social Auto Poster,” “tools,” and “generator” in your industry.
  • Check out the top 10 search results for those words to see what tools come up. Try to figure out which tool or generator is currently getting the most backlinks.
  • Make something similar but much better, like a better design or more ways to customize it. Determine the features and functionality of your tool. Consider what features and capabilities will be most helpful to your users and how you can make the tool as user-friendly as possible.
  • Design and build your tool. This can be done in-house or through the use of a third-party developer. Promote your tool. Once your tool is built and ready to use, it’s important to let people know about it. You can do this through social media, email marketing, and by reaching out to industry influencers and bloggers.

20. Old Blog Updation

This link-building strategy starts with in-depth research in your niche.

  • First, you need to find blogs or articles related to your niche and check if there is any room for updates or positive alterations. You should look for old blogs which are not recently updated and find the contact details to reach out to their website owner.
  • Then reach out to the website owner and pitch them with fresh and insightful content, and you’ll be allowed a genuine relevant backlink in the content.

In the end, when you’re building your email outreach list, you should think about the long-term benefits and try to build relationships, rather than just focusing on the backlink.

21. Contribute to Crowdsourced or Quote Post

Crowdsourced or quote posts can be excellent for earning backlinks. It doesn’t take too long to write your thoughts on these posts, and it can go a long way toward earning genuine backlinks. If not to your website or pages, you might at least get link referrals to your social profiles. But make sure you are contributing to offer genuine advice and not just for the sake of link building.

This can help to attract attention and traffic to the site, and may also lead to the acquisition of backlinks from other websites that reference or link to the crowdsourced or quote post.

22. Get Links from Round-Ups Post

Round-up posts, also known as curated content or resource lists, are a type of blog post that features a collection of related links, resources, or other content from a variety of sources. These types of posts can be a useful way to attract attention and traffic to your website, and may also lead to the acquisition of backlinks.

Some websites regularly post roundup articles or newsletters related to your content and web pages. A mention in these roundup posts can help you with a genuine backlink that gives you access to exactly the kind of people who like content like yours. It helps you increase traffic within your targeted niches.

Create useful website content. It’s crucial to develop high-quality information that will likely be included in round-up postings. Contact round-up bloggers and website owners. Tell them about your content and why it fits their round-up post.  Join niche-related forums and communities. This can boost your chances of being included in a round-up piece and create ties with other industry professionals.

23. Share Reviews & Testimonials

Sharing reviews and testimonials can help develop links and credibility for your business. You can share positive customer evaluations and testimonials on your website to get backlinks from other websites that link to them.

There are many ways to share reviews and testimonials about your business or product. Some options include: sharing them on your website, and social media, asking customers to leave reviews on online review sites, sharing them via email, etc.

This technique suggests you share valuable inputs and positive thoughts through reviews and testimonials and ask the website or product owner to provide you with a genuine backlink in exchange. This can help build trust with potential customers and improve your reputation.

There are several free and paid tools that can help find the broken backlinks to your web pages. After finding the broken backlinks, ask the backlink provider to change the link and redirect to the proper one. 

First, you will have to identify the broken backlinks through tools like SEMrush and Ahrefs, or WordPress plugins like Broken Link Checker. After that, you can reach out to the owner of the site providing that backlink and ask them to update that link to a working web page. 

Provide an alternative link. If the page or content the dead link was leading to no longer exists on your website, consider linking to a similar or related page.

25. Newsletter Subscriptions

Newsletters are an essential part of the ultimate guide to link building. If you publish a weekly or monthly newsletter, and you include your top-performing blogs in the newsletter, there are more chances to reach your targeted audience. If your audience loves your content, they will share it on their websites or social media platforms.

When used right, a newsletter can be extremely beneficial for any business or website. Not only can you increase your website’s awareness, but you can also easily add a backlink to your web page or content. With newsletters, you can even add a button for users to register for webinars or other events. 

 With the easy and advanced tips in the SEO link-building guide, you can easily get more “upvotes” from the search algorithms of Google and other search engines, thus ensuring better rankings on the SERPs.

Here are a few of the most popular link-building tools on the internet:

This tool can help you identify which domains are providing backlinks to your competitors but not you. Just add the domains of up to five of your competitors, and the tool will check the websites you can target for backlinks to your content or pages. This tool can help you catch up with your competitors by achieving better rankings on the SERPs through genuine backlinks.


BuzzSumo is a cloud-based platform that helps businesses identify the best content outreach and engagement opportunities to attract target users. This tool is focused on helping users find popular content and identify influencers in a specific niche. It has a feature called “Content Analyzer” that allows users to see the number of shares a piece of content has received across various social media platforms. Moreover, it can help you check out things like content insights, alerts, influencer information, and competitor analysis. 

Majestic SEO

Majestic SEO is a tool used by SEO and digital marketing experts to build a comprehensive database of links from websites around the world. With this tool, they can perform link building, website traffic development, news monitoring, reputation management, competitor analysis, and more. It can help build and maintain backlinks. is a robust, accurate link-building tool that helps find and verify corporate emails connected with websites. After finding the relevant contacts, you can start cold emails to pitch for backlinks. An advantage of is that it operates w.r.t. GDPR or general data protection regulation.

SEO Minion

SEO Minion is a free extension for Google Chrome and Mozilla Firefox. When it comes to link building, SEO Minion can help check broken links. All you will have to do is input a web page, and the tool will examine all the links attached to it. The tool will highlight all the valid links in green, links pointing to a 404 message in yellow, the ones being redirected in purple, and the ones that don’t exist anymore will be in red. After identifying the broken links, you can recover them easily. 

These above-mentioned tools can help perform the link building more effectively to ensure your website gets more “upvotes” to rank your pages higher on the SERPs.

You should use as many search operators with the Google Advanced search tool as possible. That will help you find the best opportunities for link building so that you can find genuine backlinks. 

Google search operators are special characters and commands that you can use in a Google search to narrow or refine your search results. Some common search operators include:

  • Search term” -Search for exact matches. This refines uncertain searches and excludes synonyms when searching for single words. “Brian Dean”
  • (-) – Exclude words from your search with a minus sign. “Chocolate chip cookies” -peanut butter exclude results with peanut butter.
  • OR (capitalized) – Search for multiple terms. Searching for chocolate OR cookies returns results with either “chocolate” or “cookies” (or both). Note: The pipe (|) operator can also be used in place of “OR.” Eg:   chocolate OR cookies/chocolate | cookies
  • site: – Search a specific website using the site: and a domain name. voucher will only return results from that contain “voucher”.
  • filetype: Search for a file type using filetype: and a file extension. “Chocolate chip cookies” filetype: pdf will only retrieve PDF files with that phrase.
Why is link building important for improving search rankings?
  • Increases website authority and trust.
  • Drives referral traffic.
  • Helps search engines discover new pages.
  • Signals relevance and value to search engines.
What are some common mistakes to avoid in link building?
  • Buying or selling links.
  • Excessive link exchanges.
  • Using irrelevant or low-quality links.
  • Ignoring anchor text diversity.
  • Forgetting about internal linking.
  • Spamming links.
Can link building harm my site’s ranking if not done properly?
Yes, can result in penalties.
  • Decreases rankings if using spammy practices.
  • Can lead to a bad reputation with search engines.
  • Might trigger manual or algorithmic actions against your site.

As mentioned at the start, link building is one of the most significant aspects in ranking your website in the top positions of the SERPs. So if a website or blogger provides you with a genuine backlink that helps impact the SEO strategy positively, it is important you show gratitude for it. 

To start with, you can send them an email showing your gratitude. Moreover, you can ask them if you can do any of the following:

  • Share their pages and posts.
  • You can provide basic services to them free of cost, whether it is a small development task, good content, or an SEO audit for their website.
  • Help them to find and fix any SEO issues like broken links, 404 pages, and more.

Link gratitude benefits both you and them in the following ways:

  • For the website offers, you backlinks: Post and page sharing help attract new people, and the SEO audit will help improve their ranking on the SERPs. 
  • For you: With gratitude and its benefits, their website will perform better, and it will improve the quality of your backlinks.

This comprehensive link-building guide, along with the link gratitude, will help you improve the rankings of your websites with more upvotes from the search algorithms. 

To sum up, link building is an excellent SEO strategy that can help your web page gain more traction from the algorithm. Moreover, it can help you create brand awareness, build more positive relationships in the industry, and even increase website traffic. 

So make sure you consider this SEO link-building guide in your digital marketing strategy to effectively improve your website’s traffic, sales, and revenue. You can take free consultation by contacting our SEO experts who can help you to scale up your link-building activities.

Looking to climb the search engine ladder with our SEO Services?

Archit has been working with WPWeb Infotech since 2015 as a Content Manager. He is a passionate content writer and has a love for WordPress and Digital Marketing so he spends a significant amount of time writing about it.

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