Electric Confetti - Custom Neon Builder With Lights

Technology

PHP, WordPress

Industry

eCommerce

Project Type

E-shop

Country

Australia

About The Project

Electric Confetti is an Australian-based neon art brand. It turns words, shapes, and sketches into high-impact custom light pieces. After 5 years in business and a rapidly growing global customer base, their old website was struggling to keep up with demand.

Major issues were:

Manual quotation flows
A rigid product catalog
Lousy checkout experiences

This was slowing down both shoppers and the internal team.

They needed more than a generic eCommerce template. Electric Confetti wanted a digital storefront that felt as playful and bold as their designs.

In the backend, Electric Confetti required the heavy lifting of automation, performance, and multi-country selling strength. Our mandate was to translate their brand into a fast, intuitive, and conversion-ready WooCommerce experience.

Key Project Deliverables

The project’s big treats and agreed-upon developments. These were the quality outputs and results that marked progress and completion.

Custom Neon Builder Plugin

A standalone WordPress plugin that helps customers to design and customize fonts, colors, shadows, and images with a live preview feature.

Booking, Pre-order, and Invoicing

Lightweight backend tools to manage pre-orders, custom quotes, and invoices directly from WordPress, reducing manual back-and-forth.

Google Marketplace Feed

Real-time sync of product feeds to Google Marketplace to keep listings updated, and support paid campaigns and product discovery easily.

Social Media Authentication

Such a way that you can carry out one-click login via Google and Facebook, reducing friction in the checkout process.

Payment Gateway Integration

Easy integration with Stripe, Braintree, and AfterPay for a range of different payment and pay-later options.

Migration & Catalog Restructure

Automated migration of 1000+ products from a non-WordPress setup into a clean Gutenberg-compatible WooCommerce catalog.

Gift Voucher & Promotions

Made a pop-up promotional system with gift voucher functionality and discount code application + management.

Localized Multi-Store Setup

4 geo-specific store versions automatically adjust by customer location while maintaining unified product listings.

Mobile-First Experience

Responsive design with a dedicated mobile interface, ensuring the whole journey works beautifully on smaller screens.

Major Project Challenges

Electric Confetti had built a strong reputation offline and through social media, but their website experience wasn’t doing the brand any favors. Shoppers who came with a clear idea for a custom sign often hit friction early. Other big issues were:

Running into enquiry forms instead of a live builder
Manual quote structure and invoicing for custom work
Slow pages at peak times, and
Limited support for different regions

For a company known for bold color and playful creativity, the digital journey felt surprisingly static.

As traffic grew, the site slowed, search results lagged, and occasional crashes risked lost orders. On top of that, Electric Confetti was expanding into multiple markets. There was a need to support different regional storefronts without fragmenting their catalog.

Behind the scenes (backend), things were just as complex. This was because the team was managing 1000+ SKUs on a non-WordPress platform.

All of this had to be addressed within a tight launch timeline.

Solutions & Impact

We started by building a custom Neon Light Board Builder as a reusable WordPress plugin. This was dropped into any page via a shortcode. Customers can experiment with text, fonts, colors, and layouts. You can see a live preview of their neon before adding it to the cart. Other solutions we catered were:

All the quotation-based emails and enquiries were shifted to clean, trackable orders in WooCommerce.
To ease out operations, we developed a booking, pre-order, and invoicing module that resides in the backend.
Admins can now review, approve, and generate invoices for quote requests without leaving WordPress.
A custom migration script handled the heavy lift of moving 1000+ products from the old platform into a structured, Gutenberg-friendly WooCommerce catalog.

On the performance side, we moved the site to a dedicated server, added server caching and CDN, configured W3 Total Cache, and indexed key database tables to keep searches and product pages snappy under load.

Finally, we crafted a mobile-first UX, including a tailored builder interface for smaller screens, so designing neon feels just as fun on a phone as it does on a desktop.