Introduction
Electric Confetti is a neon-light-based company. Our UK-based client has been in this industry for 5 years and is rapidly expanding. They approached us to create an eye-catching website with creative elements such as a product builder, gift cards, and unique quotations for their own designs that would assist them in increasing traffic and checkout conversion rates.
We proposed a client and created a website that is one-of-a-kind in terms of design and concept. There are tools for booking orders in Shop, as well as plugin implementations that allow Shop to measure order estimation with precision. A wishlist or waitlist can be configured to provide consumers notifications about product availability.
Key Features
Qualified creatives with the design-chops to make your luminous dreams come true.
Designing any kind of product
We have created custom builder which allow users to design and customize font, color shadow , image etc. very easily and see the preview of their custom product.
Booking and scheduled delivery
This feature allows the customer to pre-order the product whenever they want and the product can then be scheduled for delivery at any time that they wish.
Product Feeds to google marketplace
Establish a connection between the Google marketplace and the website, to update the Google marketplace feed with the newest products that are added to the website.
Social Media logins
We have integrate an social login option into the website therefore the customer can log into it by using their Google and Facebook identities while signing up.
Payment Gateway Integration
We have integrated payment gateways such as Stripe, Braintree, and afterPay with WooCommerce in order to make the payment processing more streamlined.
Back-end Invoicing function
An admin would be able to add and send custom quotations and invoices from the backend of the platform easily if the customer orders a custom quotation.
Pop-up promotions & Voucher Discounts
A gift voucher functionality has been added to the website, and guests are greeted with promotional pop-ups offering discount vouchers and gift vouchers.
Product listing as multi-store
There are four versions of the website to meet the needs of different nations. The store may alter based on its geolocation, but the listing will be never removed.
Responsive mobile view design
The website has been designed to be compatible with all screens and devices. We have also designed separate mobile screen version for the custom neon builder.
Business Challenges
As The Electric confetti have been doing creative design work for over a decade in the neon lights industry without failure and disappointment to their customers, when their website design project came to us we were pleased to work along guidelines from their creative head Natalie for each step where we had multiple things modified out of the course from its basic nature to new concepts because The Electric Confetti has been doing creative design work in the neon lights industry for over a decade without failure or disappointment to their customers.
- Made a custom builder that is completely functional and compatible with WooCommerce.
- 1000+ products were migrated from a non-WordPress website to the usual Gutenberg WordPress structure.
- Because of the high volume of traffic, maintaining the site’s speed was becoming increasingly difficult. This high traffic provided severe difficulty because it slowed system performance, reduced site speed, and increased the number of crashes.
- Implement real-time product feed synchronization with Google Markets.
- The website launch has a short timeline, and they wanted to launch the website within a couple of days.
Solutions
The Electric Confetti team consisted of highly qualified designers in neon lights with colourful brains. They have also been saturating the surroundings with colour. Team WPWeb designers were still optimistic about delivering their best performance with the help of qualified engineers. We were able to turn fallbacks into trampolines and jump over the obstacles we encountered within the project deadline timeframe.
- We created a standalone Neon Light Board Builder plugin that can be applied to any WordPress page as a shortcode.
- Created a lightweight booking, pre-order, and custom invoice plugin so that the administrator can check all quote requests in the backend and generate custom invoices upon approval
- We’ve written a custom migration script that exports the products from the previous website in CSV format and imports them into the new site in a WordPress-compatible format.
- We relocated the new website to a dedicated server and activated server caching, or CDN, to improve speed. To improve site speed, we also employed the W3 Total Cache plugin. To speed up the search result page, we implemented database indexing.
- Mobile eye-caching design concept.
Project in Figures
5
Months Duration
174
Estimated Man-hours
5
Team Size
Applied Technologies
More Screens
