HiNeon - Digital Neon LED Shop And Builder

Technology

PHP, WordPress

Industry

eCommerce

Project Type

E-Shop

Country

California

About The Project

HiNeon is a creative studio and a custom neon sign manufacturer. They mainly offer two product lines. First is pre-made HiPatterns Neon LED products. Customers can buy and use these without making any modifications. The second product line has HiScript and HiLetters custom neon signs that have specific requirements.

Although HiNeon had a website, it struggled to attract traffic. This was due to poor design and a non-engaging user experience. The client reached out to us for a solution. We analyzed the site and recommended rebuilding it completely. This would not only improve the existing layout and UX, but also add new features.

This case study walks through how we took the HiNeon project. It also covers what we did to turn a weakly designed storefront into an engaging, visually stunning eCommerce platform. We made such a platform that customers actually wanted to spend time in.

Key Project Deliverables

These are the specific, measurable, and important product milestones delivered by us to the stakeholders.

Smooth Design & UX

We completely reimagined the customer journey. A modern, intuitive interface was introduced in UX that showcased HiNeon’s vision. Every page, from products to checkout, was optimized for clarity and easy navigation.

Advanced Filter System

HiNeon has a large inventory of neon products. We built a customized filter system. Now, admins can define and adjust filters according to categories. Customers can now narrow their search and find fast, specific results they want.

Neon Builder & Preview

Created a customized Neon LED builder where customers can have the ability to select the color and font. You can also change the approximate sizing of the LED. This design tool puts creative power in the customer’s hands.

Custom Order Request

The client wanted a way for users to place an order request with a description of what they want. We built a structured order system that the admin will send the order link to the customer to pay for it for a custom request.

Integrated Review.io

Social proof brings conversions. We have integrated the Review.io API to retrieve customer reviews and information and display all available reviews on the website in a designated section.

Google Analytics Events

We implemented Google Analytics event tracking for each action performed on the website, such as product view, add to cart, checkout, and payment. Every interaction is data, and it helps make important decisions.

Major Project Challenges

Each business has unique logic and ideas that differ at every step. Our job was to understand their business concept, the existing site code, and the features developed by other developers. After that, we had to identify solutions to increase traffic and sales.

HiNeon’s biggest problem wasn’t a lack of demand. The core reason was friction in the buying experience. Here’s what they were battling:

The large product volume required solutions that enable customers to quickly find the products they want. Hundreds of neon products with multiple variations (colors, sizes, fonts) made it impossible for customers to find products easily.
Customers should be able to view relevant products easily. They needed a smarter search experience, not a longer scrollbar.
All order requests require consolidated management through a single interface. There was no centralized system to track progress, assign tasks, or update customers.
Transparency in business operations for customers. Without visible customer reviews and ratings, new visitors had no way to gauge product quality. Trust was hard to build.
Client visibility into customer actions for improved business outcomes. HiNeon had basic traffic data but no insight into customer behavior. They needed some consultation in the analytics department as well.

Solutions & Impact

Our team learnt a lot about diverse business types. Tackling new challenges and using opportunities to gain novel skills is what we like to do. We delivered quality work that met the client’s satisfaction.

We rebuilt HiNeon’s digital presence from the ground up with a strategy that addressed each pain point:

For starters, we customised the website’s filter system with new filters for all product variations, configurable from the backend.
We also built a custom product builder tailored to Neon LEDs, where customers instantly see outcomes.
Next, we developed a custom order system for admins to fulfil and track custom orders.
The next big achievement was to integrate the Reviews.io API to display verified reviews and customer data on the site.
Lastly, we implemented Google Event Tracking to provide the client with visibility into all customer actions on the site.