How We Help Foxi Music To Increase Website Traffic

Growth

58.43%

Conversion Rate

8.33%

Organic Traffic

56.45%

Duration

3 Months

Introduction

Foxi Music produces all music tracks in-house and holds exclusive copyright ownership of each track. This enables us to offer you a seamless licensing deal tailored to your requirements. Foxi Music specializes in royalty-free music, and they approached our team with their concept. The client envisions a comprehensive music website where users can access both free and paid tracks through subscriptions.
Our team engaged with Foxi Music’s leadership to gain insights into their business, members, and obstacles. We collaborated to establish a timeline comprising milestones and deliverables, ensuring alignment with their upcoming event launch.

Business Challenges

The task at hand was simultaneously well-defined and encompassing. The landscape features intense competition, given the multitude of established and popular music services online. We conducted a meeting with Foxi Music’s leadership to gain insight into their business and challenges.

The client expected the development agency to have a local team and an on-site presence for daily communication throughout this project.
They want advanced Search with filters by collections, tags, categories, Trending, Newest, etc.
Restrict music downloads based on active subscriptions and download previews if the user has no active subscription.
To generate playlists in a fast and easy way. Add tracks to playlists.
They want a music player with a wave effect that plays one track at a time.
Due to the high level of competition online, they desire an eye-catching, visually appealing design

Solutions

Our team relishes challenging tasks, as overcoming difficulties leads to growth and evolution. As part of the competitive IT industry, developing for the beloved music industry is an enjoyable job for our team. With this mindset, we completed an admirable project ahead of schedule.

Adopt a hybrid project management approach of agile and scrum to complete the website on time.
Developed a custom sidebar filter that can filter by different parameters. Implemented the transient concept to make search faster.
Developed subscription modules and tracked downloads, preventing users from downloading content once their download limit was reached.
Developed a music player with wave and play/pause functionality.
Developed a custom playlists page with filter options like themes, genres, and moods. Also developed add tracks to playlists.

Using Agile methodologies, we successfully delivered these technical solutions on schedule and within budget, while maintaining effective communication with the client’s team.