Foxi Music - Music Platform SEO Optimization

Growth

58.43%

Conversion Rate

8.33%

Organic Traffic

56.45%

Duration

3 Months

About The Project

Foxi Music is a subscription-based platform specializing in royalty-free music. They create original tracks across various genres and hold exclusive copyrights. Their primary goal is to make music licensing simple and transparent. Users can choose from multiple licensing tiers to download and use tracks.

When Foxi Music entered the music industry, they faced tough competition. To stand out from the crowd and make their business model work, they needed expert SEO solutions. Our team partnered with them to improve their online presence and optimize their website.

Major Project Challenges

The client’s website needed technical improvements to optimize it for search engines. Additionally, on-page and off-page tasks were necessary since competitors’ websites were well-optimized. Here are the primary challenges they faced at the start of the project:

The client had to compete with businesses that have been around for years. Due to their established reputation and heavy investments in SEO, it was difficult to attract new users.
A robust content management system (CMS) was necessary to manage content across various pages and blog posts.
Many pages contained generic and outdated content. So, it was essential to update the content with the latest information and strategically place keywords.
An internal linking structure needed to be defined to guide both users and search engine crawlers.
It needed relevant backlinks from high-authority websites and publications to improve the website’s authority score and get digital word of mouth.

Solutions & Impact

Our team is always ready to take on challenges. After understanding the client’s goals and obstacles, we conducted an in-depth technical SEO audit. We shared the identified issues with the client and ensured they were resolved.

For content management and publishing, we recommended using WordPress as the CMS. It simplified editing and posting new content on the website. We also developed new service page content and integrated targeted keywords to improve search visibility.

We created a comprehensive internal linking plan that connects all pages and blog posts within a well-defined structure. We even created contextual backlinks from reputable websites in their niche.