About The Project
The FruitGuys is a well-known office fruit delivery service provider in the USA. The founders started the company in the kitchen of their one-bedroom apartment in San Francisco. The goal was simple: deliver fresh fruits and healthy snacks right to customers’ doorsteps. They are committed to providing healthy and delicious food while also supporting small farms and fighting hunger.
Their team came to us with two objectives:
- Ensure smooth SEO migration of the shopping cart from one platform to another.
- Improve organic traffic and conversion rate.
Based on their requirements and plans, we performed extensive keyword research and prepared an optimized URL structure.
Major Project Challenges
The client shared some suggestions for their website, and we identified a few issues to address. We explored the whole website, checking every little detail. These were some of the key challenges of the project:
- The shopping cart was built in a subdomain. But the SEO authority of the main domain was not passed to the subdomain.
- They wanted to migrate their shopping cart from NetSuite to WooCommerce, but there were several database and logic-related issues. So, it was necessary to ensure an efficient migration without affecting SEO.
- Their website was not optimized for relevant keywords and long-tail keywords for targeted search.
- There were performance and loading issues on different devices, along with some other technical issues.
- Many blogs contained thin content (low word count). Meta titles and meta descriptions were also missing in numerous posts.
- Some pages had broken internal and external links. The internal linking structure was also not defined.
Solutions & Impact
Our SEO team started the project with a detailed technical audit to identify major issues and set priorities for fixes. We provided the client with a comprehensive SEO roadmap outlining technical, on-page, and off-page tasks, along with expected quarterly results.
Here is what we did:
- Prepared an SEO migration checklist to ensure seamless replatforming without losing SEO rankings.
- Conducted in-depth keyword research and integrated them strategically into different posts and pages.
- Optimized the images, leveraged browser caching, and utilized CDN to counter the performance issues.
- Developed a content calendar to ensure consistent updates with informative and engaging content.
- Implemented the 301 redirects and fixed the broken links, along with custom 404 error pages.
- Created a well-thought-out internal linking strategy to connect relevant pages and ensure intuitive navigation.
- Optimized the on-page elements, along with building quality backlinks to enhance domain authority.
More Screens
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