Sightglass Coffee - A Complete Online Coffee Shop

Technology

Shopify

Industry

eCommerce

Project Type

E-shop

Country

USA

About The Project

Sightglass Coffee wanted a better way to sell its top-quality coffee online. Their old Shopify store had design and usability issues. The client needed a fresh look, easy buttons for users, and more features for their customers. They also wanted the shopping experience to match their brand. Our job was to help them make buying coffee quick and straightforward.

We suggested building a new and fresh Shopify 2.0 theme. We also shared our ideas for improving the design and adding helpful features. The client liked our clear way of presenting the brand. They also liked our focus on user needs. Our solutions modernized the website and made it easy for everyone to use.

Key Project Deliverables

We added features to make shopping for coffee lovers simple. Every feature/module was built to make buying coffee quick and easy.

Subscription Plans

We set up custom coffee subscriptions using the Skio App. Customers can now choose how they want their coffee to be delivered. No need to order every month, set up once, and coffee arrives on schedule.

Free Shipping and Gifts

This feature offers suggestions on the additional amount needed in your cart to qualify for additional offers. By acting on them, users can effortlessly avoid shipping charges on their orders.

Smart Product Upsell

Introduced a feature that allows admin users to customize upsell product displays for customers, as per items currently in their cart. This enhancement provides more relevant upselling opportunities.

Brand Color Selection

Admins can pick the right brand colors for each product page. The look matches the Sightglass Coffee style. This keeps the site visually appealing and on-brand.

Simple Page Sections

We built easy-to-edit sections and blocks for every page. Admins can quickly change layouts and designs as needed. This gives full control over how pages look and feel.

Custom Combo Packs

Admins can make special product bundles for customers. Shoppers see these combos and can buy everything with one click. It’s simple to try new products and get more value per order.

Major Project Challenges

We reviewed the company’s existing Shopify store. After an audit and a review of all requirements and needs, we consulted on updating the theme to Shopify 2.0. Because it is perfect for their target audience segment, they want to target. Below are the major challenges we faced while working on this project.

Making subscriptions easy was a challenge. Customers wanted coffee delivered without having to order each month. We needed a smooth, automatic solution. This helps customers save time and never miss their coffee.
We needed better upsell suggestions than Shopify’s default system. The goal was to show products based on what’s in the cart. Customers find products they actually want.
Each coffee brand had its own guidelines for product details. Keeping these consistent on the site was complex. We had to match every detail to the brand’s rules. This keeps information clear and builds trust with customers.
The client wanted to sell more than just coffee. Adding related products needed new features and layout changes. We had to make shopping for extras simple. This increases average order value.

Solutions & Impact

The Sightglass team clearly shared their needs, even without a technical background. We mapped out every step and feature for the new store. This made sure every requirement was covered from the start.

Picked and set up the best Shopify app for subscriptions. Customers can now set regular coffee deliveries instead of buying one at a time. This makes shopping easier and helps boost repeat sales. Subscriptions are now a key part of the store.
Created easy product blocks (sections). Now, customers can customize specific products in combo packs. They can even quickly add items to their cart. This makes buying bundles fun and easy. Customers get more value in each order.
Added a simple tool for admins to pick brand colors for each product page. The site always matches the Sightglass style. This keeps the look clean and professional. Every product feels on-brand for customers.
Built a feature that shows how much more to spend to get free shipping or a gift. Customers see this message as they shop to unlock extra deals. Shoppers enjoy saving money and finding new products now.