WordPress Push Notifications: A Comprehensive Setup Guide

Tired of crickets chirping when you publish a new post? Wish you could reach your audience instantly, drive traffic, and boost conversions? Forget megaphones – WordPress push notifications are your secret tool! These bite-sized alerts pop up directly on readers’ screens, even when they’re not browsing your site.

You can have multiple possibilities including announcing news, promoting deals, or reminding users about abandoned carts. With targeted notifications, you’ll engage visitors like never before, turning casual readers into loyal fans. And the best part? The impact goes beyond likes and shares. User engagement? Skyrockets. Website traffic? Soars. Conversion rates? Explode. No matter what your goals are, a well-crafted push notification strategy can deliver real results.

But the best part? Setting up this engagement powerhouse is easier than making a cup of coffee. Whether you DIY with our step-by-step guide or tap the expertise of a WordPress development company, you’ll be sending notifications like a pro in no time. So, ditch the megaphone, grab your keyboard, and dive into the world of WordPress push notifications – your audience awaits!

What are Push notifications?

push notifications example

Ever wondered why some websites seem to ping you about new posts or limited-time offers, even when you’re not browsing them? That’s how push notifications work. The little pop-up messages that appear directly on your screen, beckoning you back for a deeper dive.

They work as friendly reminders from a virtual guard. It keeps you in the loop about the latest happenings on your favorite sites. Unlike emails that make your inbox bulky, push notifications grab your attention right when it’s trending. This boosts engagement and drives traffic like never before.

  • Permission to Push. Users opt-in to receive notifications, giving you their direct line of communication.
  • Instant Delivery. Notifications bypass cluttered inboxes and pop up straight on their devices. Even when they’re browsing elsewhere.
  • Engaging Content. Go beyond boring text. Use images, emojis, and catchy headlines to grab attention and drive clicks.
  • Targeted Reach. Segment your audience and custom messages to their interests and behavior for maximum impact.
  • Measurable Results. Track clicks, conversions, and other metrics to see how your push strategy is performing and refine it for even better results.

So, are you ready to start sending personalized messages that get noticed? Buckle up, because in the next section, we’ll share all you need to know about setting up and using WordPress push notifications. Get ready to watch your user engagement and conversion rates skyrocket!

Why Use Push Notifications on WordPress Site?

Sure, emails exist, but let’s be honest; they often get buried in inboxes, bolted by spam filters, or simply ignored. Push notifications, on the other hand, are like persistent, friendly reminders whispering directly on your audience’s device. And when paired with the best CMS, WordPress, they become an absolute engagement powerhouse.

  • Break Through the Inbox Clutter. Skip the email queue and land directly on users’ screens. Even when they’re browsing other websites or using their phones.
  • Boost Traffic and Conversions. Announce new posts, promote exclusive deals, or remind users about abandoned carts. All with targeted notifications that drive them back to your site.
  • Hyper-Personalization. Segment your audience based on interests, behavior, and demographics. It’ll help in ensuring your messages resonate with the right people at the right time.
  • Real-Time Engagement. Keep your audience in the loop about breaking news, live events, or flash sales. Fostering a sense of immediacy and excitement.
  • Measurable Results. Track clicks, conversions, and other metrics to see how your push strategy is performing. Optimize it for maximum impact.

Setting up push notifications on WordPress is a breeze. You can choose from countless plugins and services. If you want a truly customized experience, you can always consider hiring WordPress developers to build a custom solution.

How to Setup WordPress Push Notifications?

Captivate your audience and boost engagement with the irresistible power of WordPress push notifications. These bite-sized alerts land directly on users’ screens, keeping them updated and engaged. Ready to transform crickets chirping into a denotation of clicks and conversions? Let’s dive in.

Method 1: Setup WordPress Push Notifications Using External Services

External services for push notifications are like high-tech and fully-equipped packages for your WordPress site. They offer extensive features and robust analytics tools, giving you complete control over your engagement strategy.

1. PushEngage

PushEngage is beyond a push notification service; it’s a culinary maestro for your WordPress site. It offers in-built powerful tools and intuitive design, allowing you to build personalized engagement notifications for your audience.

  1. Create an Account. Head to PushEngage’s website and sign up. Your dashboard is your HQ – manage settings, craft notifications, and track results.
  2. Connect it to WordPress. Choose WordPress plugin or add the code manually if you’re feeling adventurous.
  3. Design Invitation. Make it inviting. Choose from PushEngage’s premade options or create your own. Remember, the better it looks, the more guests you’ll have.
  4. Write Notification. Use emojis, visuals, and catchy headlines to make your notifications stand out.
  5. Target the Right People. Not everyone wants the same notification. Segment your audience based on their preferences to keep things relevant and delicious.
  6. Track Success and Experiment. PushEngage gives you all the data you need to see what’s working and what’s not. Tweak your recipe and keep your audience coming back for more.
  7. Explore More Tools. PushEngage has tons of bells and whistles, like scheduling and A/B testing. Play around and see what you can create.

With PushEngage as your partner, you’ll be a push notification pro in no time. So go forth, unleash your creativity, and watch your audience devour your engagement feasts! Check out PushEngage’s case studies for inspiration. See how other businesses have used notifications to achieve amazing results.

2. OneSignal

OneSignal isn’t just another face in the crowd; it’s your affordable push notification sidekick on WordPress! Think of it as a cozy, well-equipped kitchen that offers delicious engagement without breaking the bank. Perfect for budget-conscious chefs who want to spice up their website.

  1. Sign Up for Free. Head to OneSignal’s website and create an account. Their free plan caters to up to 10,000 subscribers, letting you taste-test the power of notifications before going gourmet.
  2. Connect to WordPress. Search for the OneSignal plugin, conduct the WordPress plugin installation procedure and activate it.
  3. Craft Opt-in Invitation. OneSignal offers pre-built options or lets you unleash your inner designer.
  4. Target Like a Pro. OneSignal lets you segment your audience. Cater different notifications to different users based on their preferences for maximum impact.
  5. Track and Adapt. OneSignal provides all the data you need to see what’s sizzling and what’s burning. Fine-tune your strategy and keep your audience coming back for seconds.
  6. Level Up with Paid Plans. If you’re feeling ambitious, OneSignal offers generous premium plans with even more features. But remember, you can cross the river with some serious engagement even with the free plan.

OneSignal lets you conquer the world of push notifications without breaking the bank. Check out OneSignal’s community forum for tips, tricks, and inspiration.

3. MoEngage

MoEngage isn’t just about push notifications; it’s your WordPress site serving up engagement across multiple channels! It is perfect for those who want to take their engagement game to the next level.

  1. Account Setup. Head to MoEngage’s website and sign up for an account.
  2. Script Integration. Generate your WordPress website’s API Key and OneSignal App ID from MoEngage’s settings. These are essential for the integration process.
  3. Notification Design. Locate your WordPress theme’s ‘header.php’ file. This is where you’ll add the MoEngage initialization script, adding the required custom code as per your requirements.
  4. Audience Targeting. MoEngage lets you design compelling notifications. Craft short, impactful messages using emojis, visuals, and catchy headlines to excite your audience.
  5. Dive Deeper. Feeling adventurous? MoEngage’s comprehensive documentation offers expert guidance on advanced features and customization options. Explore and unlock the full potential of your push notification masterpiece.

Remember, manual integration requires some technical expertise. If you’re not comfortable working with code, consider other plugin options or seek help from skilled WordPress experts. With MoEngage and a dash of coding magic, you can craft push notification masterpieces that wow your audience.

Method 2: Setup WordPress Push Notifications Using Plugin

Craving a simple, no-fuss way to add WordPress push notifications? Plugins are the fit you are looking for! They seamlessly integrate into your dashboard, offering a user-friendly experience and just the right amount of customization.

1. PushEngage

PushEngage plugin makes adding push notifications to your WordPress site a breeze with their dedicated plugin. It’s like a pre-built kitchen with all the tools you need, letting you whip up delicious engagement treats without getting your hands dirty with code.

  1. Install the Plugin. Head to your WordPress admin dashboard‘s Plugins section and search for “PushEngage.” Install and activate the plugin.
  2. Connect to PushEngage. Click “Connect with PushEngage” and sign in to your PushEngage account (or create one if you don’t have one yet).
  3. Design Opt-in Form. Choose from pre-built opt-in forms or create your own. This is your digital door, so make it enticing to encourage subscriptions!
  4. Craft Message Masterpieces. Write short, punchy notifications using visuals, and catchy headlines. Think bite-sized delights that leave users wanting more.
  5. Explore Advanced Features. PushEngage offers A/B testing, scheduling, and more. Play around and see what else you can create!

With PushEngage’s plugin, you’ll be a push notification pro in a short time. So go forth, unlock your creativity, and watch your audience turn to massive engagement! You can also check out PushEngage’s case studies for inspiration.

2. PushAlert

The PushAlert plugin takes a “less is more” approach, offering a lightweight plugin for seamless WordPress push notification integration. It’s like a minimalist kitchen with essential tools, perfect for whipping up quick and impactful notifications without overloading your site.

  1. Install the Plugin. Search for WordPress login URL, get in, and navigate to the plugins section. Search for “PushAlert”, install and activate the plugin.
  2. Connect to PushAlert. Sign up for a PushAlert account (or log in if you have one) and enter your Website ID and REST API Key from your PushAlert dashboard.
  3. Customize Opt-in. Choose from pre-built opt-in forms or create your own.
  4. Craft Compelling Messages. Write concise notifications. Think clear and to-the-point messaging for immediate impact.
  5. Target Strategically. Segment your audience based on demographics and interests. Cater your alerts to specific user groups for increased relevance.
  6. Track & Optimize. Analyze data on clicks, conversions, and engagement in your PushAlert dashboard. Adapt your strategy to keep your audience coming back for more.

With PushAlert’s plugin, you’ll have a streamlined push notification setup that won’t weigh down your site. Get going, deliver quick and effective alerts, and optimize it as per the audience’s response.

3. Webpushr

Webpushr focuses on delivering lightning-fast and dependable push notifications for your WordPress site. Think of it as a high-tech kitchen with optimized settings and powerful delivery systems, ensuring your notifications reach your audience instantly and reliably.

  1. Install the Plugin. Install “Webpushr” and activate it.
  2. Connect to Webpushr. Sign up for a Webpushr account (or log in if you have one) and enter your Project ID and Secret Key from your Webpushr dashboard.
  3. Design Opt-in Form. Just like other plugins, it also offers to pick from pre-built options or create your own. Remember, craft a clear and concise message explaining the benefits of subscribing.
  4. Target for Precision. Webpushr lets you segment your audience based on various criteria. Tailor your notifications to specific user groups for increased relevance.
  5. Track & Optimize. Analyze data on delivery speeds, opens, and clicks in your Webpushr dashboard. See what resonates and continuously improve your notification strategy.
  6. Explore Customizations. Webpushr offers advanced features like custom notification sounds and automated triggers (on paid plans). Consider upgrading if you need more granular control.

With Webpushr’s plugin, you’ll experience the satisfaction of delivering rapid and reliable push notifications. This benefits in grabbing your audience’s attention.

Common WordPress Push Notifications Mistakes to Avoid

Push notifications can be a powerful tool to engage your WordPress audience. But, it’s easy to stumble into pitfalls that hurt your conversions and annoy your users. Let’s avoid those burnt offerings and conduct engagement instead! Here are some common mistakes to steer clear of:

1. Treating Like Emails

It’s tempting to treat push notifications like small emails for your WordPress site. But a big mistake is forgetting their fundamental differences. Emails are long-form, inboxes overflowing, while push notifications are bite-sized, popping up right on users’ screens.

  • Focus on single sentences, not paragraphs. Think headlines, not essays.
  • Use it for instant updates, breaking news, or flash promotions. Not long-winded newsletters.
  • Emojis, icons, and images reign supreme. The text takes a back seat.
  • Single, clear call to action. No menu of options.
  • Bite-sized for small screens, priority on visuals, skip word walls.

Remember, push notifications are like quick, attention-grabbing snacks, not full-course meals. Use them strategically, keep them bite-sized, and focus on immediate engagement. By respecting their unique nature, you can unlock their true potential for boosting your WordPress audience’s interaction.

2. Overdoing it

Push notifications can be a powerful tool, but too much of it can annoy the users. Remember, your audience isn’t there to be bombarded with constant pings. They’re there for valuable updates, exciting news, and engaging offers. So let’s avoid turning them off and instead, keep them coming back for more with strategic, well-timed notifications.

  • Limit notifications to relevant, valuable updates. No constant pings for every minor detail.
  • Craft compelling messages, not bland announcements.
  • Send the right message to the right people.
  • Don’t send notifications at inconvenient times.
  • Don’t tease with clickbait titles. Make sure notifications lead to valuable content or exciting opportunities.

Mastering the WordPress push notifications is all about finding the sweet spot. Keep it relevant, timely, and exciting. By treating your audience with respect and delivering value with every ping, you’ll turn those notifications into engagement feasts they can’t resist.

3. Lacking Mobile Optimization

In today’s mobile-first world, ignoring optimization is a one-way ticket to notification ignorance. Think of it like sending invitations for a grand banquet… only they arrive crumpled and unreadable for most of your guests. Let’s avoid that mobile misfortune with these essential tips:

  • Craft compact notifications that don’t overflow tiny displays.
  • Optimize for mobile first! Leverage emojis, icons, and even product images to grab attention and convey information instantly.
  • Ensure buttons and links are large, accessible, and user-friendly for tapping fingers.
  • Prioritize performance and make sure those alerts pop up without delay.
  • Don’t assume everything works perfectly. Test your notifications across various devices and browsers to ensure a seamless mobile experience.

Mobile users are the majority, so don’t dodge them to an afterthought. By crafting notifications specifically for their screens and behavior, you’ll unlock a whole new level of engagement. This will keep your mobile audience coming back for more.

FAQs About WordPress Push Notifications

Can I send push notifications to my website visitors on both desktop and mobile devices?
Absolutely! Many WordPress push notification plugins and services offer compatibility with both desktop browsers and mobile devices. This ensures no matter where your audience views your content, they can receive your engaging alerts.
Do I need to have a mobile app to send push notifications on my WordPress site?
Nope! Unlike sending notifications through mobile apps, WordPress push notifications utilize web push technology.
What should I do if my audience are not getting engaged through WordPress push notifications?
If your push notifications are falling flat, consider these tips:
  • Rethink your content
  • Target strategically
  • Timing is key
  • Analyze and adapt
Remember, engagement is a two-way street. Deliver value, personalize your approach, and keep your notifications timely and relevant. With some optimization, you can turn those silent pings into vibrant conversations with your audience.


You’ve navigated WordPress push notifications technical setup, explored powerful services and plugins, and even learned how to avoid common pitfalls. Now, it’s time to unlock the true potential of it! Remember, they’re a direct line to your audience, a chance to spark curiosity, build engagement, and ultimately, drive conversions.

As you experiment and analyze, you’ll discover what resonates with your unique audience. Craft compelling messages, personalize your approach, and track your results with hawk-eyed focus. Soon, you’ll be sending notifications that aren’t just “received,” but actively sought out, eagerly clicked, and enthusiastically acted upon.

Ready to dive deeper and achieve push notification mastery? Let’s navigate this wave together. Contact us today and tap into the expertise of our WordPress experts. We’ll help you craft a notification strategy that sends your audience engagement flying and your business goals swimming in success.

Jigar Shah is the Founder of WPWeb Infotech - a leading Web Development Company in India, USA. Being the founder of the company, he takes care of business development activities and handles the execution of the projects. He is Enthusiastic about producing quality content on challenging technical subjects.

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