13.2M
32.7K
8.2
United States
About The Project
UbiFi is a wireless internet service provider focused on helping customers access reliable connectivity where traditional internet options may be limited. The business wanted to improve its visibility on Google, reach more relevant users through organic search, and build a stronger long-term traffic channel.
We took over UbiFi’s SEO project around April 2025 with the goal of improving search impressions, increasing organic clicks, and strengthening the site’s overall visibility in Google Search. The strategy was built around sustained growth rather than short-term traffic spikes.
Major Project Challenges
When the project began, UbiFi had comparatively lower organic search visibility and click volume than it achieved later in the reporting period. The website needed a structured SEO approach to gain more traction in a competitive connectivity market.
The core challenge was improving discoverability for relevant searches while building consistent momentum over time. UbiFi needed to increase its presence in Google Search, attract more qualified organic traffic, and create a stronger foundation for SEO performance.
Solutions & Impact
We implemented an SEO strategy focused on strengthening UbiFi’s organic search performance. By continuously monitoring Search Console data and identifying optimisation opportunities, the work supported improved visibility and a more consistent upward trend in search traffic.
After project onboarding, organic clicks grew steadily and search impressions increased substantially, with performance accelerating further into early 2026. This indicates sustained visibility growth rather than an isolated short-term increase.
Across the 16-month Google Search Console reporting period, UbiFi generated 32.7K organic clicks and 13.2M search impressions, with an average search position of 8.2.
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