WordPress vs Blogger: Key Differences Explained

Nowadays, one of the best ways to share your thoughts, ideas, passion, and expertise with the world is by creating a blog. You can build a community, establish yourself as an authority in your field, and even generate income.

Two of the most popular blogging platforms are WordPress and Blogger. WordPress is one of the best CMS platforms and known for its flexibility, robust features, and customization options. Blogger, on the other hand, offers a simple and user-friendly interface, making it a good choice for beginners.

So how do WordPress and Blogger compare? And which one do the professional digital marketing services recommend and when? Well, that’s what we aim to uncover through this blog.

What is WordPress?

WordPress is a free and open-source content management system (CMS) that allows users to create, manage, and publish WordPress blogs and websites. Millions of users consider WordPress as the best CMS for web development, but it was originally launched as a blogging platform. So you can set up blogs on WordPress quite efficiently and effectively.

WordPress is known for its ease of use, flexibility, and extensive customization options. You can choose from free and paid themes to design a site that reflects their personal style or brand identity. Plus, you can select the best WordPress plugins to integrate features like social media integration, SEO tools, contact forms, and more without any coding.

No matter the types of blogs, from a simple thought platform to a professional portfolio, WordPress would be an outstanding blogging platform.

If you need help with setting up a blog or portfolio on this CMS platform, consult with our WordPress development company.

What is Blogger?

Blogger is a free blogging platform owned by Google. It allows anyone to easily create a blog and publish articles without needing any coding knowledge. Blogger was launched by Pyra Labs in 1999 and was later acquired by Google in 2003.

It is known for its simplicity and ease of use, making it the most popular choice for beginners and casual bloggers. Users can create a blog in minutes by simply signing up for a Blogger account and choosing a template. The key feature of Blogger is its integration with other Google services, such as Google AdSense and Google Analytics.

While Blogger offers a range of customization options, it is not as flexible or feature-rich as other blogging platforms like WordPress. However, for those looking for a simple way to start a blog, Blogger can be a great option.

Comparison Table of WordPress vs Blogger

WordPress and Blogger are widely different, though both of them can be used for blogging. Here is a clear difference between them based on various aspects:

Type of PlatformContent Management System (CMS)Free Blogging Platform
CostFree to use, but users will need to pay for web hosting and domain registration.Free to use, but may require payment for additional features such as a custom domain name.
Ease of UseBeginner-friendly, but requires more setupVery easy to use
CustomizationExtensive customization with themes and pluginsLimited customization with themes and gadgets
DesignThousands of free and premium themesHandful of free themes
FunctionalityCan be used for blogs, websites, e-commerce stores, etc.Primarily for blogs
MonetizationCan be easily monetized with ads, affiliate marketing, etc.Can be monetized with AdSense, but limited options
SEO (Search Engine Optimization)More SEO options with pluginsLimited SEO capabilities
OwnershipYou own your content and dataGoogle owns your content and data

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Comprehensive Difference Between WordPress and Blogger

WordPress and Blogger are largely different in most terms, except they both provide a blogging platform. Here is a comprehensive difference for better understanding:

Ease of Use

WordPress is user-friendly but may feel complex due to its wide range of features and options. Installing themes and plugins can involve a learning curve. The platform offers a simple WordPress dashboard and extensive documentation to help users get started.

Blogger is extremely easy to use, making it ideal for beginners. Setting up a blog is straightforward, and the interface is simple and intuitive. Users can quickly create and publish posts without much technical knowledge.

Verdict: Blogger is easier to use for blogging. WordPress, although more complex, offers more powerful features once users are familiar with the platform.


WordPress offers unmatched flexibility in choosing themes and plugins available. Users can create any type of website, from simple blogs to complex eCommerce sites. The platform supports custom code, allowing for extensive modifications and enhancements.

Blogger is more limited in terms of flexibility. It provides a range of templates, but customization options are minimal. Users can tweak the layout and design to some extent, but the platform does not support advanced customizations or plugins.

Verdict: WordPress is significantly more flexible than Blogger, making it ideal for users who need more flexible options.


WordPress is incredibly scalable. You can create an online store or even transform your blog into a website with membership options. This lets you start small with minimal resources, and then you can scale as needed. Users can upgrade their hosting plan, add new features, and handle increased traffic as their site grows.

Blogger is less scalable compared to WordPress. While it can handle a reasonable amount of traffic, it is not designed for large or complex websites. Users looking to expand their site significantly may find Blogger’s limitations restrictive.

Verdict: WordPress offers better scalability, making it a more suitable option for growing websites.


WordPress offers customization possibilities that are nearly endless. With thousands of free and premium themes available, you can transform the look and feel of your blog. Advanced users can edit the underlying code for even more control. There are also WordPress plugins; using them you can create contact forms and more.

Blogger offers basic customization options, such as changing colors, fonts, and layout. It does allow some HTML and CSS modifications, but the lack of plugin support limits the extent of customization.

Verdict: WordPress excels in customization, providing users with far more options to tailor their site to their needs.

SEO Capabilities

WordPress SEO plugins are one of its greatest strengths. These plugins help optimize your blog content for search engines. That makes your site more likely to be discovered by the targeted audience. Popular options like Yoast SEO provide guidance on keyword optimization, meta descriptions, and technical SEO factors.

Blogger includes basic SEO features, such as custom permalinks and the ability to add meta descriptions and alt text for images. However, it lacks the advanced SEO tools and plugins available on WordPress. So, ranking well can be challenging using Blogger.

Verdict: WordPress offers superior SEO capabilities, making it easier for users to optimize their sites for search engines.


WordPress offers a wider range of WordPress site monetization options. You can integrate ad networks like Google AdSense to display targeted ads on your blog. You can also sell products directly by creating a site using the WooCommerce plugin or offer paid subscriptions.

Blogger supports Google AdSense for monetization but has fewer options for integrating other monetization methods. Users can still include links and sell products, but the process is not as seamless as with WordPress.

Verdict: WordPress offers more comprehensive monetization options than Blogger.

Final Verdict

Blogger is an excellent choice for beginners due to its simplicity and ease of use. WordPress stands out as a great platform for users who need customization, scalability, SEO, and more. WordPress is ideal for those looking to create a professional website with diverse monetization options.

Blogger has limited functionality and serves the only purpose of blog posting. On the other hand, WordPress, with its development tools, offers a range of features for building websites. And you can hire WordPress developers to build custom blogs according to your requirements.

FAQs About WordPress vs Blogger

Do I need to pay for using WordPress or Blogger?
Blogger is a free platform owned by Google, so you do not have to pay to use it. WordPress is also free to use, but you will need to pay for hosting and a domain name if you want to have a self-hosted website.
Can I migrate my blog from Blogger to WordPress?
Yes, you can migrate your blog from Blogger to WordPress. WordPress provides tools and plugins to help you transfer your content from Blogger to WordPress without losing any data.
Which platform provides better ownership and control over content?
WordPress provides better ownership and control over content since it is a self-hosted platform. Users have complete control over their site and content. Blogger, being a hosted service by Google, can potentially shut down a blog if it violates terms of service.


WordPress and Blogger can serve some similar functionality, but they are largely different. Blogger is simple and user-friendly, focused on the blogs specifically. WordPress, with its customization and scalability, helps you to even build an eCommerce website. Here is how you can choose between the two:

Choose WordPress if:

  • You want a highly customizable and unique blog.
  • You have long-term plans to grow your blog into a website.
  • You prioritize SEO and organic traffic.
  • You plan to monetize your blog in various ways.
  • You are comfortable with some technical learning.

Choose Blogger if:

  • You’re a complete beginner seeking a simple and free platform.
  • You don’t have a strong focus on customization.
  • You just want a basic blog to share your thoughts without complex features.
  • You don’t plan on monetizing your blog or expanding beyond a basic format.

To leverage the power of WordPress, hire WordPress developers. They can effectively build a website that is robust and scalable that fits your requirements.

Want help with your WordPress project?

Jigar Shah is the Founder of WPWeb Infotech - a leading Web Development Company in India, USA. Being the founder of the company, he takes care of business development activities and handles the execution of the projects. He is Enthusiastic about producing quality content on challenging technical subjects.

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