Table of Contents
Introduction
Let’s say your agency is booming and the clients are lining up for the best digital marketing services on offer. But, a lot of them are looking for SEO, and you either don’t have the bandwidth or the in-house expertise to handle it. What do you do? Well, you can either hire an in-house team, which can be expensive and time-consuming, or you can go for White Label SEO.
With white label SEO, you can offer top-notch search optimization without the heavy lifting. A specialized white label marketing agency takes care of the SEO services while you maintain your brand identity and client relationships.
Sounds tricky? Don’t worry, we’ll cover everything you need to know about white label SEO through this blog. Let’s begin with the “What”.
What Is White Label SEO?
White label SEO is a business model where a company (typically a digital marketing agency or an SEO reseller) outsources SEO services to a specialized third-party provider.
This provider performs all the necessary SEO tasks, such as keyword research, on-page optimization, link building, and content creation. However, the services are ultimately delivered to the end client under your branding of the company that outsourced the work.
Essentially, the third-party provider remains anonymous. So you can offer a comprehensive suite of SEO services without having the in-house expertise or resources to execute them. You can scale the operations, expand your offerings, and increase overall revenue while maintaining the brand value and client relationships.
How Can White Label SEO Support Your Business?
White label SEO can be a game-changer for various businesses, offering tailored support to meet their unique needs. Here are the key benefits with respect to different businesses:
Marketing Agencies
- Expand service offerings: Offer SEO as part of a comprehensive digital marketing package, attracting more clients and increasing revenue.
- Focus on client relationships: Delegate SEO tasks to experts, freeing up time to nurture client relationships and provide strategic guidance.
- Increase efficiency: Streamline workflows and improve productivity by outsourcing SEO to a specialized team.
Web Design and Development Firms
- Offer a complete solution: Provide clients with a one-stop shop for website design, development, and SEO, increasing client satisfaction and retention.
- Enhance website performance: Ensure websites are optimized for search engines from the ground up, driving organic traffic and improving visibility.
- Increase project value: Add SEO services to web design packages, increasing project value and revenue potential.
eCommerce Businesses
- Increase product visibility: Improve product page rankings in search results, driving more traffic and sales.
- Enhance online visibility: Gain a competitive edge in the crowded e-commerce landscape by optimizing your website and content for search engines.
- Drive targeted traffic: Attract customers who are actively searching for products like yours through targeted keyword research and optimization.
With white label SEO, you can provide valuable support, drive online growth, and contribute to achieving their unique goals.
How Does A White Label SEO Partnership Work?
White label SEO works through a partnership where a business (like a marketing agency or web design firm) outsource SEO services to a specialized agency. This “behind-the-scenes” agency handles all aspects of SEO for the business’s clients, while the business maintains its own branding and client relationships.
Partnership
You, the business, partner with a white label SEO provider. You discuss your needs, your clients’ needs, and the scope of services required.
Client onboarding
When you acquire a client who needs SEO, you pass their information along to your white label partner. This might include website details, business goals, target audience, and any existing marketing materials.
SEO strategy & execution
The white label SEO agency takes over from here. According to the experts, over 68% of the online experiences begin with an search engine. So a white label SEO agency conducts thorough research, develops a tailored SEO strategy, and implements it. This includes tasks like:
- Keyword research and targeting: Identifying the best keywords to target for your client’s website.
- On-page optimization: Optimizing the website’s content, structure, and code to improve search engine rankings.
- Off-page optimization: Building high-quality backlinks to the website from other reputable sources.
- Content creation: Developing engaging and informative content that is optimized for search engines and users.
- Technical SEO: Ensuring the website is technically sound and accessible to search engines.
Reporting and communication
The white label agency provides you with regular reports on their progress, including key metrics like keyword rankings, website traffic, and conversions. You then communicate these results to your client, using your own branding and reporting style.
The key to a successful white label SEO execution is seamless integration. Your clients should ideally be unaware that a third-party is handling their SEO. So you can offer comprehensive digital marketing solutions without having to invest in building your own SEO expertise.
Want to invest in the best white label SEO for your clientele?
What Does a White Label SEO Provider Do?
Simply put, a white label SEO provider acts like a silent partner handling the intricate tasks involved in improving your clients’ online visibility. Meanwhile, you maintain your brand identity and client relationships.
Here are a few things they cover in their services.
Comprehensive SEO Audits
A key part of the white label SEO is a comprehensive audit on the client’s website. It’s a systematic analysis that uncovers hidden issues and opportunities to improve its performance in search results. The audit is split into four distinct parts: Technical, On-page, Off-page, and UX.
Technical SEO Audit
- Crawlability and indexability: Can search engines easily discover and index the site’s pages? Are there any roadblocks like broken links, incorrect robots.txt rules, or sitemap errors?
- Site speed: Is the website loading quickly enough? Slow loading times can negatively impact user experience and rankings.
- Mobile-friendliness: Is the website optimized for mobile devices? With more searches happening on mobile, this is crucial.
- Site architecture: Is the website’s structure logical and easy for both users and search engines to navigate?
- HTTPS security: Does the website have a valid SSL certificate? This is a ranking factor and essential for user trust.
- Schema markup: Is the website using schema markup (structured data) to help search engines understand the content and display rich snippets in search results?
On-Page Optimization Audit
- Content quality: Is the content well-written, informative, and engaging for users? Is it unique and valuable?
- Keyword optimization: Are the pages targeting relevant keywords? Is there keyword stuffing or are keywords used naturally?
- Title tags and meta descriptions: Are these optimized to entice clicks from search results and accurately reflect the page’s content?
- Header tags (H1, H2, etc.): Are these used correctly to structure the content and highlight important information?
- Image optimization: Are images optimized with descriptive alt text and compressed for faster loading?
Off-Page Optimization Audit
- Backlink profile analysis: Evaluating the quantity and quality of backlinks pointing to the website. Are there any toxic or low-quality links that could harm rankings?
- Social media presence: Analyzing the website’s presence on social media platforms and its effectiveness in driving traffic and engagement.
- Local SEO audit (if applicable): Assessing the website’s visibility in local search results, including Google My Business optimization and local citations.
User Experience (UX) Audit
- Website Navigation and Structure: Is the website easy to navigate and find information? A clear and intuitive structure improves user experience and can indirectly boost SEO.
- Content Formatting and Readability: Is the content well-formatted and easy to read? This includes using headings, bullet points, and visuals to break up text.
- Call to Actions (CTAs): Are CTAs clear and prominent, encouraging users to take desired actions?
The aim of this audit is to identify the root cause of any SEO issues, uncover any search ranking opportunities, and develop a tailored strategy.
On-Page Optimization
On-page optimization is all about making sure individual web pages are easily understood, relevant, and valuable to both search engines and users. Here are the key elements of on-page optimization:
Content Optimization
- High-quality Content: Content is king! It should be original, informative, valuable, and relevant to the target audience. Think in-depth articles, engaging videos, and helpful guides.
- Keyword Research and Targeting: Identify relevant keywords with high search volume and low competition. Strategically incorporate them into your content, but avoid keyword stuffing.
- Content Structure and Formatting: Use headings (H1-H6), bullet points, and visuals to break up text and improve readability. So it’s easier for both users and search engines to digest the info.
Title Tag Optimization
- Compelling and Accurate: The title tag is the first thing users see in search results. Make it concise, descriptive, and enticing, accurately reflecting the page’s content.
- Keyword Placement: Include your primary keyword in the title tag, ideally towards the beginning.
- Character Limit: Keep title tags under 60 characters to avoid truncation in search results.
Meta Description Optimization
- Concise and Informative: The meta description provides a brief summary of the page’s content. Write a compelling copy that encourages users to click.
- Keyword Inclusion: Include relevant keywords, but focus on providing value and enticing users.
- Character Limit: Aim for meta descriptions between 150-160 characters to avoid truncation.
URL Optimization
- Short and Descriptive: Use short, descriptive URLs that include relevant keywords and accurately reflect the page’s content.
- Hyphens to Separate Words: Use hyphens (-) to separate words in URLs for better readability and SEO.
- Avoid Special Characters: Keep URLs clean and simple, avoiding special characters or underscores.
Header Tag Optimization
- Hierarchical Structure: Use header tags to structure your content hierarchically, with H1 as the main heading and H2-H5 as subheadings.
- Keyword Inclusion: Incorporate relevant keywords in header tags, but prioritize clear and descriptive headings.
Image Optimization
- Descriptive Alt Text: Use descriptive alt text for all images, providing context for search engines and users with visual impairments.
- File Size Optimization: Compress images to reduce file size and improve page loading speed.
- Relevant File Names: Use relevant keywords in image file names.
Internal Linking
- Relevant Anchor Text: Use descriptive anchor text when linking to other pages within your client’s website.
- Improve User Navigation: Internal links help users navigate the website and find related content.
- Distribute Page Authority: Internal linking helps distribute link juice and authority throughout the website.
User Experience (UX) Considerations
- Page Loading Speed: Optimize page loading speed to improve user experience and search rankings.
- Mobile-Friendliness: Ensure the website is responsive and provides a seamless experience on all devices.
- Easy Navigation: Make sure the website is easy to navigate with a clear and intuitive structure.
With good on-page optimization, you can significantly improve your client’s site visibility and attract more organic traffic to ensure a better online presence.
Off-Page Optimization
Off-page optimization is all about building your client’s website’s authority and reputation in the eyes of search engines. It’s like spreading the word about how great their website is through various channels across the internet. Let’s look at the key practices involved in the link building aspect of white label SEO.
Link Building
- Guest Blogging: Writing high-quality content for other websites in your client’s industry, with a link back to their site.
- Broken Link Building: Finding broken links on relevant websites and suggesting your client’s content as a replacement.
- Resource Link Building: Getting your client’s website listed on resource pages or directories relevant to their industry.
- Outreach: Reaching out to other website owners and bloggers to promote your client’s content and secure backlinks.
Social Media Marketing
- Brand Building: A strong social media presence helps build brand awareness and credibility.
- Content Promotion: Sharing your client’s content on social media platforms drives traffic and increases visibility.
- Engagement: Engaging with followers and participating in industry conversations builds relationships and can lead to link building opportunities.
Brand Mentions
- Monitoring Brand Mentions: Tracking where your client’s brand is mentioned online, even without a link.
- Reputation Management: Responding to online reviews and mentions to maintain a positive brand image.
Local SEO
- Google My Business Optimization: Creating and optimizing a Google My Business profile with accurate information, photos, and customer reviews.
- Local Citations: Listing your client’s business on relevant online directories and platforms.
- Review Management: Encouraging and responding to customer reviews on platforms like Google, Yelp, and Facebook.
With off-page SEO, the white label service provider helps your clients build a strong online presence, improve the site authority, and achieve higher search ranking.
Content Marketing
This part of the white label SEO isn’t just about creating content; it’s about creating the right content that resonates with your client’s target audience and achieves their business goals. Here’s what it involves:
Content Strategy
- Defining Goals and Objectives: What does your client want to achieve with their content? Increase brand awareness? Generate leads? Drive sales?
- Identifying Target Audience: Who are they trying to reach? What are their interests, needs, and pain points?
- Keyword Research: Identifying relevant keywords that align with the client’s business and target audience’s search intent.
- Content Audit (if applicable): Analyzing existing content to identify gaps, opportunities for improvement, and content that can be repurposed.
- Editorial Calendar: Creating a plan for content creation and distribution, outlining topics, formats, and publishing schedules.
Content Creation
- Diverse Content Formats: Producing a variety of content types to cater to different preferences and platforms. This might include:
- Blog posts: Informative and engaging articles on relevant topics.
- Articles: In-depth pieces providing valuable insights.
- Infographics: Visually appealing presentations of data and information.
- Videos: Engaging video content like tutorials, product demos, or explainer videos.
- eBooks and white papers: Long-form content offering in-depth knowledge on specific topics.
- Case studies: Showcasing successful client stories and results.
- High-quality Writing: Ensuring content is well-written, informative, and engaging.
- SEO Optimization: Optimizing content for relevant keywords, including title tags, meta descriptions, and header tags.
Content Distribution
- Website and Blog: Publishing content on the client’s website and blog.
- Social Media: Sharing content across relevant social media platforms.
- Email Marketing: Distributing content through email newsletters and campaigns.
- Content Syndication: Republishing content on other relevant websites and platforms.
- Outreach and Promotion: Reaching out to influencers and bloggers to promote content and secure backlinks.
Content Promotion
- Social Media Sharing: Promoting content across various social media channels with engaging captions and visuals.
- Email Marketing: Sending email newsletters to subscribers with links to new content.
- Paid Advertising: Using paid advertising platforms like Google Ads or social media ads to promote content to a wider audience.
- Influencer Marketing: Collaborating with influencers to promote content to their followers.
Content Analysis and Optimization
- Performance Tracking: Monitoring key metrics like website traffic, engagement, and conversions to measure content effectiveness.
- A/B Testing: Testing different versions of content to see what resonates best with the audience.
A white label expert is always updated with the regularly changing trends and refreshes existing content to ensure it remains relevant and accurate.
Reporting & Analysis
Finally, the white label SEO partnership can go far beyond the execution phase and into the reporting and analysis phase. After all, what good is all that SEO work if you can’t show tangible results? So here’s a breakdown of this phase.
Performance Tracking
- Key Metrics: Monitoring important SEO metrics to track progress and identify areas for improvement. This typically includes:
- Organic traffic: Increase in website visitors from search engines.
- Keyword rankings: Improvement in keyword positions in search results.
- Conversion rates: Percentage of website visitors who take desired actions (e.g., making a purchase, filling out a form).
- Bounce rate: Percentage of visitors who leave the website after viewing only one page.
- Backlinks: Number and quality of backlinks pointing to the website.
- Website Analytics: Utilizing tools like Google Analytics to gather data on website traffic, user behavior, and conversions.
- Rank Tracking Tools: Using tools to track keyword rankings and monitor progress over time.
Reporting
- Regular Updates: Providing your clients with regular reports on the progress of their SEO campaigns. This could be monthly, quarterly, or even weekly, depending on the agreement.
- Clear and Concise Reports: Presenting data in a clear, concise, and easy-to-understand format. Visualizations like charts and graphs can be very helpful.
- Customized Reporting: Tailoring reports to the client’s specific needs and goals. Some clients may be most interested in traffic increases, while others prioritize conversions or leads.
- White-Labeled Reports: Ensuring reports are presented with your own branding, maintaining a seamless experience for your clients.
Analysis
- Data Interpretation: Going beyond simply presenting data, and providing insights and analysis to explain the results.
- Identifying Trends: Analyzing data to identify trends and patterns that can inform future SEO strategies.
- Competitive Analysis: Comparing your client’s performance to their competitors to identify opportunities and areas for improvement.
- Recommendations: Providing actionable recommendations for further optimization based on the data analysis.
A comprehensive reporting and analysis can help establish better transparency and trust, better data-driven decisions, and improved client satisfaction and ROI.
All-in-all, you can understand the kind of comprehensive job a white label SEO partner does for the client. But are there any particular benefits you stand to gain from this business model? And how do you choose the best white label partner for it?
How to Choose the Best White Label SEO Provider?
Choosing the best partner or agency for the white label SEO services involves a range of key considerations and we’ll look at a few of them right now.
Proven Track Record and Experience
Look for providers with a strong portfolio of successful campaigns and case studies demonstrating tangible results. You can read reviews and testimonials from past clients to gauge their satisfaction and the provider’s effectiveness.
Comprehensive Service Offerings
Ensure the provider offers a wide range of SEO services, including on-page optimization, off-page optimization, content marketing, and technical SEO. If you have clients with unique needs (e.g., local SEO, eCommerce SEO), look for providers with expertise in those areas.
Transparent Reporting and Communication
Expect clear, concise, and regular reports on campaign progress, including key metrics and insights. Choose a provider that is responsive, communicative, and readily available to answer your questions.
Pricing and Value
Choose a provider with clear and upfront pricing models, avoiding hidden fees or surprises. Consider providers that offer flexible payment options to suit your budget and cash flow.
Technology and Tools
Ensure the provider utilizes industry-leading SEO tools for keyword research, rank tracking, website analysis, and reporting. Confirm the provider has robust data security measures in place to protect your clients’ sensitive information.
Scalability & Flexibility
Choose a provider that can scale their services to meet your growing needs and accommodate new clients. And consider providers that offer flexible contract terms to suit your business needs.
By considering these factors and ensuring a constant eye on the white label operations, you can ensure the SEO partner will provide you with some outstanding benefits. But what are these benefits? What do you stand to gain?
Benefits Of White Label SEO
This model can be quite beneficial for any digital marketing service provider. Let’s look at a few key pros.
Scalability and Flexibility
Easily scale your SEO services to accommodate new clients and projects without the limitations of in-house hiring. Quickly adjust your offerings based on evolving SEO trends and client demands, thanks to the expertise of your white label partner.
Cost-effectiveness
Eliminate the costs associated with hiring, training, and managing an in-house SEO team, including salaries, benefits, and office space. You can leverage the expensive SEO tools and technologies your white label partner already has, without having to invest in them yourself.
By reducing costs and increasing efficiency, you can improve your profit margins and overall ROI.
Focus on Core Competencies
Free up your time and resources to focus on your core business strengths and what you do best. Delegate SEO tasks to experts, allowing your team to concentrate on their primary responsibilities. Devote more time to nurturing client relationships and providing exceptional service.
Access to Expertise and Resources
Tap into the expertise of a team of SEO professionals with in-depth knowledge of the latest strategies and best practices. Keep up with the ever-evolving SEO landscape without having to constantly invest in training and development.
Enhanced Brand Reputation and Client Retention
Offer high-quality SEO services that deliver results, leading to increased client satisfaction and loyalty. Become a one-stop shop for your clients’ digital marketing needs, increasing your value proposition and strengthening relationships.
So you see having dedicated teams handle your search visibility needs will ensure the best SEO services for your clients. But that’s your aim, why won’t you hire in-house teams?
Why Hire White Label SEO Agency Vs In-house SEO Team?
Deciding between a white label SEO agency and an in-house team depends on your specific needs, resources, and priorities. But hiring a white label marketing agency to do the SEO work can be an outstanding choice, better than in-house hiring. Here’s why:
Cost-Effectiveness
Hiring, training, and managing an in-house SEO team is expensive. You need to consider salaries, benefits, office space, and the cost of SEO tools and software. A white label agency eliminates those overhead costs.
Access to Expertise
White label agencies have dedicated teams of SEO specialists with diverse skills and experience. You gain access to a wealth of knowledge without the investment in individual training and development.
Scalability and Flexibility
Need to ramp up your SEO efforts quickly for a new client? A white label agency can readily scale their services to meet your needs, unlike the limitations of an in-house team.
Focus on Your Core Business
Outsourcing SEO frees you to focus on what your agency does best. You can dedicate more time to client relationships, strategy, and other core competencies.
Faster Time-to-Market
An experienced white label agency can hit the ground running, implementing SEO strategies quickly and efficiently. Building an in-house team takes time.
Reduced Risk
With a white label agency, you’re not tied to long-term employment contracts. You can adjust your SEO services based on client needs and market demands without the risk of layoffs or restructuring.
Access to Advanced Tools and Technology
White label agencies often invest in expensive SEO tools and software that may be beyond your budget. You benefit from their technology without the upfront cost.
Stay Ahead of the Curve
SEO is constantly evolving. White label agencies stay on top of the latest trends, algorithm updates, and best practices, ensuring your clients benefit from cutting-edge strategies.
Improved Efficiency and Productivity
By delegating SEO tasks to experts, you can streamline your workflow, improve efficiency, and increase overall productivity.
Objective Perspective
A white label agency can bring a fresh and objective perspective to your client’s SEO strategy. They can identify opportunities and challenges that an in-house team might overlook.
Ultimately, the decision to hire a white label SEO agency or build an in-house team depends on your specific needs, budget, and long-term goals. But for many agencies, the benefits of white labeling make it a compelling option. So choose carefully.
White Label SEO Pricing
You should not expect to see results in just a day or two. In order to move up the rankings, you must consistently implement and update the SEO strategies.
White label SEO is available in a variety of pricing models.
- Monthly
- Hourly
- Project-based
- Custom model
Let’s look at these models in brief detail.
- Monthly Pricing: With regards to the monthly model strategy, we suggest you work with the white label SEO company for six to twelve months. You can’t expect the desired results from SEO within a month since it’s a process that takes some time and effort. The pricing can change depending on the type of SEO services you require and might range anywhere from $1500 to $3000 per month.
- Hourly Pricing: Hourly pricing is not that much in demand as SEO takes time. If you want to do SEO for just one company, then there is no need to hire a white label SEO agency. You can do the same by hiring SEO experts or SEO Consultants on an hourly model. Hourly models may range from $15 to $75 per hour.
- Project-Based: Project-based models can be rather pricey compared to the hourly model but are often provided as a one-time deal. Depending on the project, deliverables, and timetables, this model could run anywhere from $3000 to $5000.
- Custom Model: One of the most impressive versions you can purchase is the personalized or custom model. You have the option of picking and choosing which services to use. Any service you may require will be supplied to you in appropriate measure. So it won’t even be necessary to take the whole bundle with you when you leave.
You can choose any of the above-mentioned pricing models based on your client, project requirements, and schedules.
Want to scale up your service offerings without any overheads?
FAQs on White Label SEO
frequently asked questions
Let’s Summarize White Label SEO: Good or Bad?
The answer is more nuanced than just good or bad. White Label SEO is undeniably a powerful tool for agencies looking to scale their services, boost revenue, and enhance their reputation. You can partner with a specialized SEO agency to gain expertise, resources, and technology without the overhead and challenges of building an in-house team.
Ultimately, the decision to embrace white label SEO depends on your agency’s specific needs and goals. But make sure to consider factors like track record, service offerings, transparent communication and reporting, pricing, scalability, etc. when choosing the best white label partner.
If you need help with providing the best SEO and other marketing services to your clients under your branding, get our white label marketing services today!
Also read our blog on White Label Partnership Models to get an idea on others ways to benefit from this business model.
